Product Marketing Director-Tampa, FL - Georgia IT Inc.
Tampa, FL
About the Job
Product Marketing Director
Location: Tampa, FL
Duration: 3-6 months
Job description:
Seeking a Director of Product Marketing to be responsible for achieving product and market leadership goals. This role is responsible for leading a small team to develop and execute product-led go-to-market strategies (including offer development, value proposition, and sales enablement). In this role, you will direct go-to-market strategies and plans that leverage product positioning, promotions and messaging to win market share in the medium and enterprise markets. You will develop product messaging, guide product demo development, and ensure marketing competitiveness for Client commercial products. You will inform the product roadmap with customer feedback and competitive intelligence. You will also ensure successful product launches through collaboration with cross-functional teams from engineering, product management, IT, operations, and sales teams.You are driven by leading and serving great teams. You constantly set challenging goals and work to exceed them. The ideal candidate is self-driven, collaborative, influential, and able to easily scale from strategy to execution. You influence others in order to get things done and thrive in ambiguous environments.
Job Responsibilities
•Develop the go-to-market plans and lead the execution to achieve product, business and market share goals.•Bridge the gap between the sales, marketing and product teams – translating features into benefits and constantly improving the USP.•Be an expert on market definition, market sizing, the competitive landscape, and reasons why we win/lose.•Create clear and concise positioning and messaging for our products.•Work closely with product management, solutions marketing, demand gen., PR, sales, and customer success teams to increase market awareness, understanding, and presence to build pipeline and revenue.•Leverage product promotions and pricing to drive business strategy and results.•Conduct gap analysis on competitor offerings.•Develop insight and understanding of the buyer personas and buying process to inform product and marketing plans.•Collaborate with product and sales teams to develop high-impact product demos.•Work with creative teams to map content to the buying committee for each stage of the buyer journey. Ensure content is fresh, relevant and engaging.
Skills and Experience
•BA/BS degree in business management, strategy, economics, marketing, computer science; MBA preferred•12+ years of related experience in telecom and/or cloud-based product marketing •Experience leading teams that achieve great things.•Skilled in developing and leveraging positioning & messaging as it pertains to new customer acquisition, and customer base management in the enterprise markets.•Excellent abilities in presenting, writing, research and quantitative analysis.•Ability to engage in constructive debate, understand different points of view, and articulate direction to a wide audience including executives, team leaders, and individual contributors.•High intellectual curiosity and emotional intelligence required.•A track record of building strong customer and channel relationships.•Excellent communication, collaboration and presentation skills.•Ability to manage multiple projects simultaneously with strong attention to detail. Always understands priorities and how to make tradeoffs accordingly.•Able to work well under pressure while maintaining a positive and professional demeanor.•Take ownership, focus on solving problems, and demonstrate a high level of accountability.
Location: Tampa, FL
Duration: 3-6 months
Job description:
Seeking a Director of Product Marketing to be responsible for achieving product and market leadership goals. This role is responsible for leading a small team to develop and execute product-led go-to-market strategies (including offer development, value proposition, and sales enablement). In this role, you will direct go-to-market strategies and plans that leverage product positioning, promotions and messaging to win market share in the medium and enterprise markets. You will develop product messaging, guide product demo development, and ensure marketing competitiveness for Client commercial products. You will inform the product roadmap with customer feedback and competitive intelligence. You will also ensure successful product launches through collaboration with cross-functional teams from engineering, product management, IT, operations, and sales teams.You are driven by leading and serving great teams. You constantly set challenging goals and work to exceed them. The ideal candidate is self-driven, collaborative, influential, and able to easily scale from strategy to execution. You influence others in order to get things done and thrive in ambiguous environments.
Job Responsibilities
•Develop the go-to-market plans and lead the execution to achieve product, business and market share goals.•Bridge the gap between the sales, marketing and product teams – translating features into benefits and constantly improving the USP.•Be an expert on market definition, market sizing, the competitive landscape, and reasons why we win/lose.•Create clear and concise positioning and messaging for our products.•Work closely with product management, solutions marketing, demand gen., PR, sales, and customer success teams to increase market awareness, understanding, and presence to build pipeline and revenue.•Leverage product promotions and pricing to drive business strategy and results.•Conduct gap analysis on competitor offerings.•Develop insight and understanding of the buyer personas and buying process to inform product and marketing plans.•Collaborate with product and sales teams to develop high-impact product demos.•Work with creative teams to map content to the buying committee for each stage of the buyer journey. Ensure content is fresh, relevant and engaging.
Skills and Experience
•BA/BS degree in business management, strategy, economics, marketing, computer science; MBA preferred•12+ years of related experience in telecom and/or cloud-based product marketing •Experience leading teams that achieve great things.•Skilled in developing and leveraging positioning & messaging as it pertains to new customer acquisition, and customer base management in the enterprise markets.•Excellent abilities in presenting, writing, research and quantitative analysis.•Ability to engage in constructive debate, understand different points of view, and articulate direction to a wide audience including executives, team leaders, and individual contributors.•High intellectual curiosity and emotional intelligence required.•A track record of building strong customer and channel relationships.•Excellent communication, collaboration and presentation skills.•Ability to manage multiple projects simultaneously with strong attention to detail. Always understands priorities and how to make tradeoffs accordingly.•Able to work well under pressure while maintaining a positive and professional demeanor.•Take ownership, focus on solving problems, and demonstrate a high level of accountability.
Source : Georgia IT Inc.