Product Marketing Director- Data Products - Dynata

The Opportunity:
Dynata seeks an experienced Product Marketing Director to drive our product growth. You will articulate the value of our product portfolio, develop compelling positioning and messaging, and create impactful sales enablement and marketing campaigns. Your insights into buyers and competitors will shape our offerings and sales strategies.

The Role:
• Build the product narrative and customer talk track.
• Define GTM strategy, positioning, and messaging.
• Assess sales needs and provide go-to-market support.
• Create sales enablement collateral, especially case studies.
• Lead new product launches and implement KPI programs.
• Update website and materials regularly.

About You:
• Bachelor's Degree; MBA preferred.
• 8-10+ years in B2B Technology or SaaS product marketing.
• Collaborative, self-motivated, and adaptable.

Dynata is committed to an inclusive environment and welcomes diverse applicants. Salary range: $110K-$140K/yr, with additional benefits.