Product Marketing Analyst - RLI Insurance Company
Peoria, IL
About the Job
About Us
We’re not like other insurance companies. From our specialty products to our business model, our culture to our results — we’re different. Different is who we are, and how we work, interact, deliver and succeed together. Creating a different and better insurance experience doesn’t just happen. It takes focus and a shared passion for going beyond the expected to forge relationships and deliver care that makes a difference. This approach rises from and is supported by our talented, ethical and smart team of employee owners united around a single purpose: to work alongside our customers and partners when they need us, in unexpected ways, with exceptional results. Apply today to make a difference with us.
RLI is a Glassdoor Best Places to Workcompany with a strong, successful background. For decades, our financial track record has been stellar — a testament to our culture and validation of our reputation as an excellent underwriting company. Our insurance subsidiaries are rated A+ “Superior” by AM Best company and A “Strong” by Standard & Poor’s. Check out our strong financial track recordhere.
Principal Duties & Responsibilities
Assist in the development and execution of marketing, communications, promotions and lead nurturing programs that meet product business objectives and achieve measurable outcomes.
Collaborate with the Communications team and/or outside partners to develop product and corporate communications and marketing materials for a wide variety of channels including digital, video, email, direct mail, print, advertising and industry/customer events.
Partner with cross-functional departments to develop new marketing opportunities from concept through launch.
Manage & oversee product e-mail marketing campaigns.
Track analytics & effectiveness of marketing communications initiatives.
Gather and analyze competitor and market research, as necessary.
Manage proper use of brand voice and ensure consistency of language, tone and content throughout marketing materials and communications.
Provide assistance and support for customer marketing and trade show events.
Collaborate with product groups and other departments on a variety of company projects & initiatives.
Education & Experience
Bachelor’s degree in marketing, communications, business, advertising, journalism or related field. 2-5 years of experience in a similar field or position. Experience and knowledge within the insurance industry desirable.
Knowledge, Skills, & Competencies
Experience developing and implementing B2B and B2C marketing strategy and tactics from planning to execution.
Experience creating marketing materials and messages across diverse channels that effectively represent the products, services, brands and/or organization to customers and prospects.
Demonstrates strong project management, time management and resource management skills.
Able to manage multiple projects simultaneously while adhering to deadlines.
Demonstrates excellent and professional written and verbal skills.
Able to communicate and collaborate effectively with key stakeholders at all levels of the organization.
Strong proof reading and editing skills with consistent attention to detail.
Able to apply a strategic perspective to continue improving product marketing work product and processes.
Must be proficient in Microsoft office programs.
Microsoft SharePoint and Adobe Creative Suite. Experience working with social media platforms for marketing campaigns.
Personal & Professional Growth
RLI encourages its employees to pursue professional development work in insurance and job-related areas. We make a commitment to employees to provide educational opportunities that help them enhance their skills and further their career advancement. RLI fosters a true learning culture and encourages professional growth through insurance courses, in-house training and other educational programs. RLI covers the cost for most programs and employees typically earn a bonus upon successful completion of approved courses and certifications. Our personal and professional growth benefits include:
Nationwide employment opportunities
Training & certification opportunities
Tuition reimbursement
Education bonuses
Diversity & Inclusion
Our goal is to attract, develop and retain the best employee talent from diverse backgrounds while promoting an environment where all viewpoints are valued and individuals feel respected, are treated fairly, and have an opportunity to excel in their chosen careers. We actively support, and participate in, initiatives led by the American Property Casualty Insurance Association that aim to increase diversity in the insurance industry. Cultivating an exceptional and diverse workforce to deliver excellent customer service reinforces our culture and is a key to achieving superior business results.
RLI is an equal opportunity employer and does not discriminate in hiring or employment on the basis of race, color, religion, national origin, citizenship, gender, marital status, sexual orientation, age, disability, veteran status, or any other characteristic protected by federal, state, or local law.
Total Rewards
At RLI, we're all owners. We hire the best and the brightest employees and allow them to share in the company's success through our Total Rewards. With the Employee Stock Ownership plan at its core, the Total Rewards program includes all compensation, benefits and perks that come with being an RLI employee.
Financial Incentives
Employee stock ownership plan (ESOP)
401(k) — automatic 3% company contribution
Annual discretionary 401k and ESOP profit-sharing contribution (up to 15% of base salary)
Annual bonus plans
Work & Life
Paid time off (PTO) and holidays
Paid volunteer time off (VTO) to support our communities
Parental and family care leave
Flexible & hybrid work arrangements
Fitness center discounts and free virtual fitness platform
Employee assistance program
Health & Wellness
Comprehensive medical, dental and vision benefits
Flexible spending and health savings accounts
2x Base Salary for Group Life and AD&D insurance
Voluntary life insurance for purchase
Critical Illness & Accident insurance
Short-term and long-term disability benefits
Source : RLI Insurance Company