Product Manager - PTP Team - Alphatec Spine

Under minimal supervision, oversees all aspects of product management, including product development, market launches, post-launch monitoring, sales release, and forecasting. Leads the development and execution of product strategies, marketing plans, and promotional programs for assigned product lines. Ensures that both new and existing products align with and achieve the Company's strategic goals and performance expectations.

Essential Duties and Responsibilities

• Product Marketing and Strategy:
• Develop and execute comprehensive product marketing campaigns for assigned product lines, including setting objectives, defining short- and long-term strategies, conducting market research, tracking competitors, and creating actionable plans with ROI analysis.
• Analyze market trends, sales data, and user behavior, adjusting strategies to optimize performance and growth.
• Develop and present business cases for new product initiatives as needed.
• Product Lifecycle Management: Oversee all marketing activities for assigned product lines, including project management, market launches, post-launch surveillance, and the creation of training materials and educational tools.
• Identify opportunities for product line extensions or modifications.
• Drive innovation by seeking new ideas and solutions for assigned product lines.
• Sales Support and Collateral Development: Prepare product presentations, surgical techniques, and marketing collateral, including brochures and web content, to support sales and corporate campaigns.
• Create high-quality sales collateral, streamline customer service processes, and optimize manufacturing operations to support product lines.
• Develop and monitor sales forecasts and collaborate with departments to ensure an optimal product mix throughout the product lifecycle.
• Market and Competitive Analysis: Stay informed about market trends and the competitive landscape by analyzing scientific literature and monitoring competitors’ product offerings.
• Collaborate with sales teams and stakeholders to gather insights and identify opportunities for competitive differentiation.
• Stakeholder Engagement and Collaboration: Establish and maintain strong relationships with designing and consulting physicians, fostering collaboration and innovation.
• Work closely with sales teams to ensure effective product support for new launches, existing product segments, and training programs.
• Partner with cross-functional teams, including engineering, manufacturing, regulatory affairs, and medical education, to ensure alignment with strategic goals.
• Assist with the preparation and execution of surgeon and sales training courses, including didactic and cadaver labs.
• Creative and Promotional Development: Collaborate with communications and related departments to develop promotional materials, advertising, and value-added services that drive revenue growth.
• Field Support and Travel: Travel with field sales personnel to observe surgeries, meet stakeholders, and attend scientific meetings, ensuring comprehensive field support.

Requirements

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Proven experience in the medical industry is required.
• Strong collaboration skills, working effectively with Surgeons, Sales Reps, Engineering/R&D, Regulatory, and Operations/Manufacturing teams on product strategy, design reviews, and marketing initiatives.
• Superior interpersonal skills and emotional intelligence, with the ability to build and maintain strong professional relationships.
• Highly organized, with the ability to prioritize personal and cross-functional tasks while meeting deadlines in a dynamic, fast-paced environment.
• Technical aptitude and receptiveness to complex product concepts.
• Ability to work independently in marketing, sales forecasting, and product development.
• Familiarity with clinical or surgical environments and workflows.
• Proficiency in computer applications, including Microsoft Word, Excel, PowerPoint, Access, Project, and Internet-based tools.
• Exceptional oral and written communication skills with aptitude for public speaking to critical organizational stakeholders.
• Experience in developing and presenting business cases for new product initiatives.
• Professional demeanor and the ability to represent the company confidently at various business functions with sound judgment.
• Commitment to staying updated on procedures, products, and activities within the assigned product line. · Meticulous attention to detail.
• Strong market analysis, planning, and product management skills, with demonstrated strategic and tactical planning expertise.
• Flexibility to travel up to 25%.

Education and Experience

Bachelor’s degree in Marketing or related field with minimum of 1-4 years of related experience, preferably in the orthopedic device industry; or MBA and 2+ years of related experience; or equivalent combination of education and experience. Sales experience is a plus.

For roles based in the United States that require access to hospital facilities, must be eligible for and maintain credentials at all required hospitals, including meeting any applicable physical requirements or vaccination requirements (including the COVID-19 vaccine, as applicable).

ATEC is committed to providing equal employment opportunities to its employees and applicants without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, gender expression, or any other protected status in accordance with all applicable federal, state or local laws. Further, ATEC will make reasonable accommodations that are necessary to comply with disability discrimination laws.

Salary Range

Alphatec Spine, Inc. complies with state and federal wage and hour laws and compensation depends upon candidate’s qualifications, education, skill set, years of experience, and internal equity. $105,000 to $115,000 Full-Time Annual Salary