Product Manager - KNAACK - WernerCo

BECAUSE WE ARE THE PRO'S CHOICE!  You will find our market leading products and brands on jobsites all over the world.

Focusing on end users' needs drives our success. Our entire product development process—from research to engineering to manufacturing to commercialization—creates products that ensure ease of use, productivity, durability, and security for the end user. On jobsites across America and the world, WernerCo brands are most preferred.

The Product Manager will work closely within our Product Management and cross functional teams in setting strategy, driving innovation, and manage profitability across their product categories.  He/she must interact with all functional groups throughout the organization as a key stakeholder from concept inception all the way through commercial launch. We are looking for individuals who are business leaders and are creative problem solvers with excellent communication skills and a strong drive to succeed.  Working with end users to discover their “pain points” and translating those into successful product solutions is at the core of what you will be doing at WernerCo.  We believe our success starts and ends with the end user experience. A successful candidate will possess a unique blend of analytical and creative abilities. You will be a key team leader and be expected and empowered to be a a product category leader responsible for total portfolio management.

• Business & Marketing Planning
  Creating strategies and associated plans on a 3 year and annual basis to drive business performance across the product portfolio(s). These plans are centered on end user, marketplace and competitive dynamics and allow the Product Marketing team to take a holistic view in building a comprehensive and creative plan of attack.
• End User Understanding & Market Research
  Gain end user insights through a suite of qualitative and quantitative market research methodologies that result in needs-based new product business cases and marketing plans. The Product Manager will work with the cross functional teams to develop end user segmentation to identify target markets and associated scale of opportunities.
• Financial Goal Achievement
  Stay focused on budgeted revenue and profitability targets and develop plans to grow market share through the introduction of new products and management of existing product portfolios. This individual should be a proactive and solution-oriented thinker that can help establish plans and work through any obstacles presented.
• Product Portfolio Management
  Lead the development of overall product portfolio strategy to include new product development roadmap, management of existing product portfolio, product mix to drive financial performance, pricing strategy, product launch execution, product line manufacturing and supply chain planning, and budget oversight.
• Branding & Communication
  The Product Manager will lead a cross-functional team to build brand platforms and ensure all products and plans support the core brand positioning and messaging. This includes driving packaging design and implementation, creating integrated marketing campaigns, driving brand or end user promotions, and working with customer and channel marketing on customer marketing needs.
• Customer Interaction & Distribution Channel Understanding
  Leverage POS data and marketplace intelligence to develop product strategies to grow market share. The Product Manager optimize our distribution presence and impact.
• Business Analysis & Overall Portfolio Management
  The Product Manager will be responsible for P&L performance, key business metrics, and the levers that drive this performance. He/she will help develop and socialize business cases that include ROI and justification for utilization of resources and/or capital. The Product Manager will compile key market data to develop a strong command of market conditions and an understanding of impact on both current and future portfolio plans.
• Leadership
  The Product Manager will lead cross-functional team members and peers to achieve buy-in and drive execution of key initiatives.

Experience & Education:

Required:

• Bachelor’s Degree in Business/Marketing OR Bachelor’s Degree in other area with MBA
• Previous experience marketing a product line of consumer durables through multiple sales channels.

Computer Skills:

• Advanced level skills using MS Office products including Excel, Project, PowerPoint, and Word

Key Competencies:

• Strong (written & spoken) communications skill
• Strong analytical and problem-solving skills
• Project Management experience (preferred)
• People management skills (direct and/or indirect, preferred)
• Broad business and technical aptitude

Special Requirements

• Ability to travel as required, estimated 20-30% of the time (Domestic and International)
• Interpersonal skills and emotional intelligence are of the utmost importance

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WernerCo is committed to fostering, cultivating, and preserving a culture of diversity, equity and inclusion. WernerCo is an equal opportunity employer and prohibits discrimination and harassment of any kind. All qualified applicants to WernerCo are considered for employment without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status or any other protected characteristic. WernerCo will not tolerate discrimination or harassment of any kind based on these characteristics.