Product Manager, Customer Identity - Ford Motor Company

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves? The Ford Motor Credit Company team helps put people behind the wheels of great Ford and Lincoln vehicles. By partnering with dealerships, we provide financing, personalized service and professional expertise to thousands of dealers and millions of customers in over one hundred countries around the world. **In this position...** Ford Credit is experiencing significant business transformation in an ever-changing digital world. To create this all-new automotive financing experience, we are gathering a team of world-class strategists, innovators, creators, and technicians and searching for a Product Manager, Customer Identity who will help to transform our relationship with our customers. Ford Credit is not just evolving, but upending what it means to finance vehicles and other services as an industry. The Ford Credit team helps put people behind the wheels of great Ford and Lincoln vehicles. We are reinventing the way people think about financing for millions of users. We are making our products and services incredibly easy to understand and helping to provide freedom of movement to everyone. Are you passionate about creating a seamless, personalized customer experience across multiple touchpoints? Do you have the drive to revolutionize how we understand and interact with our customers throughout their journey with Ford Credit? We're looking for a Product Manager who can lead our Customer Identity strategy, helping us to create a unified view of our customers and unlock the potential for consistent, personalized experiences. This is a unique opportunity to apply your expertise in identity management, data integration, and customer experience to solve one of the most critical challenges in today's digital landscape: how to accurately identify and understand our customers as they engage with us through various channels and devices. You'll be at the forefront of shaping Ford Credit's approach to customer identity, enabling us to deliver more tailored, seamless experiences that drive customer satisfaction and business growth. In this role, you'll have the chance to work on cutting-edge identity resolution technologies, collaborate with cross-functional teams, and drive the development of innovative AI/ML-powered solutions that will transform how Ford Credit interacts with its customers. Your work will be instrumental in creating a cohesive customer profile that spans the entire customer lifecycle, from initial interest to long-term loyalty. **What you'll do...** As the Product Manager for Customer Identity, you'll spearhead the strategy, planning, and implementation of an authoritative, accurate, and consistent source of truth for customer identity across Ford Credit. Your role will be pivotal in unifying customer information from all touchpoints and systems, enabling a holistic view of our customers throughout their entire journey with Ford Credit. In this capacity, you'll be expected to: + Develop and drive the vision, strategy, and roadmap for Customer Identity within our Customer and Accounts Data Platform, Customer Identity platform, ensuring alignment with broader business objectives and customer needs. + Lead the design and development of Ford Credit's customer identity graph, connecting various customer identifiers to create a unified customer profile. + Collaborate closely with data engineering, analytics, privacy, and security teams to design and implement robust identity resolution solutions that can accurately link customer identifiers across various journeys, business units, channels and devices. + Partner with cross-functional teams to identify use cases and requirements for identity resolution, ensuring that our solutions meet the needs of marketing, customer service, product development, and other key stakeholders. + Drive the adoption of identity resolution capabilities across the organization, educating teams on the value and proper use of these tools. + Develop and maintain key performance indicators (KPIs) to measure the success and impact of our identity resolution initiatives. + Ensure compliance with data privacy regulations and security standards in all aspects of identity management. + Define and establish data governance across the organization, while partnering closely with business and x-functional teams including legal, risk, compliance, marketing, operations, and other functions. + Deeply analyze our business processes and define the data quality and stewardship required to make the Customer Identity product successful and to drive adoption. + Write compelling Product Requirement Documents (PRDs) and user stories to guide the development of identity resolution features and capabilities. + Act as the product owner in an Agile development environment, prioritizing backlog items and facilitating sprint planning and retrospectives. + Stay abreast of industry trends, technologies, and best practices in identity resolution and customer data management and incorporate these insights into our strategy. + Collaborate with data scientists and engineers to develop and improve AI/ML models for identity resolution and customer segmentation. You'll have... + 5+ years of experience in product management, with a strong focus on identity resolution, customer data platforms, or related fields. + Deep understanding of identity resolution technologies, methodologies, and best practices, including probabilistic and deterministic matching techniques. + Experience working with customer data across various channels, including web, mobile, in-store, and call center interactions. + Strong technical background with the ability to understand and discuss complex data integration, API, and security concepts with engineering teams. + Familiarity with data privacy regulations (such as GDPR, CCPA) and their implications for identity management. + Experience with customer data platforms (CDPs), Master Data Management platforms (MDMs), data management platforms (DMPs), Graph Databases, time series data or similar technologies. + Strong analytical skills with the ability to derive insights from complex datasets and translate them into product requirements. + Excellent communication and stakeholder management skills, with the ability to influence without authority across various levels of the organization. + Experience in developing and maintaining roadmaps, writing PRDs, and working in an Agile development environment. + Knowledge of machine learning and AI applications in customer identity and personalization is a plus. + Bachelor's degree in Computer Science, Data Science, or a related field with complementary work experience. Even better, you may have... + MBA or a Master's degree preferred. You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply! As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including: - Immediate medical, dental, vision and prescription drug coverage - Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more - Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more - Vehicle discount program for employees and family members and management leases - Tuition assistance - Established and active employee resource groups - Paid time off for individual and team community service - A generous schedule of paid holidays, including the week between Christmas and New Year's Day - Paid time off and the option to purchase additional vacation time. For more information on salary and benefits, click here: https://fordcareers.co/GSR-HTHD This position is a range of salary grades 5-8 . Visa sponsorship is not available for this position. Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660. \#LI-Remote #LI-FordCredit #LI-JB5 **Requisition ID** : 39277