Principal, Product Marketing Manager, Amazon Ads - Amazon

Job ID: 2777630 | Amazon.com Services LLC

The Amazon Ads Product Marketing Manager (PMM) plays a pivotal role in shaping go-to-market (GTM) and product strategy. Working closely with Product Managers, this role will ensure Ads builds products that meet customer needs and achieve strong product market fit. As an advocate for the customer, the PMM orchestrates important GTM decisions across the organization to drive the Ads business forward. This role is part of the larger Product Marketing organization, which is accountable for the strategic positioning, messaging, and GTM of the Amazon Ads product portfolio. The PMM is evaluated on their ability to drive evidence-based customer needs and the business intelligence of their assigned product areas. The PMM plays a critical function for ensuring Amazon Ads product roadmap aligns to present and future customer needs.

Key measures of success:

1. Discovering insights that influence the product roadmap and lead to enhanced customer experiences
2. Demonstrating strong cross-functional collaboration and the ability to effectively align Product, Sales, and Marketing behind a customer-focused vision
3. Maintaining a deep understanding of market dynamics, competitive landscape, and emerging customer needs to inform strategic product decisions
4. Owning the source-of-truth documentation for their product to enable Sales and Marketing
5. Partnering with Product Managers to drive increases in product adoption through user acquisition, engagement, and retention goals for their products

Key job responsibilities

1. Work closely with GTM stakeholders, including Product & Sales to ensure GTM strategies align to the product roadmap, translate complex product information into simple and clear language, and continue to gather customer feedback post-launch to inform future iterations
2. In partnership with the Product Managers, the PMM will develop single-source-of-truth documentation to enable Sales and Marketing with positioning, messaging, product availability, best practices, implementation guides, and FAQs
3. Conduct in-depth market research, customer interviews, and competitive analysis to identify the most promising opportunities for Amazon Ads products
4. Collaborate with Product Managers to align on customer research priorities that will inform the product roadmap
5. Partner with Product Managers to recommend customer feedback prioritization, support effective Alpha/Beta testing, and refine the strategic roadmap

BASIC QUALIFICATIONS

- 9+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
- Product Marketing experience; proficient in Ad Technology inclusive of Demand Side Platforms, Clean Rooms, Data Management Systems, Supply Sources, Bidding/Performance Optimizations.

PREFERRED QUALIFICATIONS

- Experience with creating GTM initiatives at scale
- Experience working cross-functionally across marketing, product management, analytics, UX, and research
- Ability to work on multiple, simultaneous programs that require both strategic thinking as well as high-speed tactical execution

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Posted: November 22, 2024 (Updated about 2 hours ago)