Principal, Product Marketing, Amazon Ads - Amazon

Description Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier-whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time. We start with the customer and work backwards in everything we do, including advertising. Amazon Ads offers an array of digital advertising solutions for campaigns spanning Video, Audio, and Display across Amazon properties (e.g., Amazon.com, Prime Video ads, Twitch, Fire TV, Amazon Music, etc.), plus thousands of sites and apps via Amazon Publisher Services (APS). APS is a suite of cloud-based services that helps media publishers spanning streaming TV, web, mobile, and audio apps build thriving digital businesses, and brings ad buyers and sellers closer together. We are seeking a Principal Product Marketing Manager (PMM) to support the APS portfolio of advertising technology services, supporting publishers around the world grow their media businesses through better quality advertising experiences and more relevant ads for viewers. If you're interested in joining a rapidly growing team working to build a unique, world-class advertising group with a relentless focus on the customer, you've come to the right place. Key job responsibilities We are seeking an accomplished Product Marketing professional to lead development of messaging, positioning, and marketing activities for APS portfolio of solutions for publisher customers. You will have the opportunity to shape and develop the brand and positioning for this growing suite of products, as well as drive the future vision of how we bring new capabilities to customers. You will have the opportunity to think big, and the role requires that you are not only comfortable with ambiguity, but you relish in it. In this role you will define and execute the go-to-market (GTM) strategy by leading collaboration across key stakeholders: this highly cross-functional role requires close partnership across Product Management, PR, Marketing, Business Development, Sales, Research, and Training teams, and requires strong communication skills, both verbal and written. This role requires an analytical marketer with a strong understanding of the supply-side advertising industry to align our offerings to media publishers' objectives, which constantly evolve. As an owner, you will not only define the product marketing message for new solutions, you will also need to be strong in execution of end-to-end marketing campaigns, including development of sales collateral, case studies, blog posts, product videos, web page content, event content, and commission first and third-party research to support your key messages. This is a high-impact role that requires big-picture thinking, but also strong execution, technical depth, analytical rigor and excellent communication. The ideal candidate wants to work on projects inventing solutions to real problems that require creative solutions and deep understanding of the problem space. They know how to work cross-functionally to create alignment and deliver results. They want to create value and impact the direction of products and business - globally. Basic Qualifications - 9+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience communicating results to senior leadership - Experience building, executing and scaling cross-functional marketing programs - Experience driving direction and alignment with cross-functional teams Preferred Qualifications - Experience with creating GTM initiatives at scale - Experience working cross-functionally across marketing, product management, analytics, UX, and research Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.