Principal Acquisition Marketing Manager, Energy, Project Kuiper - Amazon

Description Amazon's Project Kuiper is an initiative to launch a constellation of Low Earth Orbit satellites that will provide secure, high-speed, low-latency broadband network connectivity to unserved and underserved communities, businesses and governments around the world. If you are someone who wants to play an active role in one of Amazon's most audacious business plans, the rapidly growing space economy and building industry leading marketing to enterprise customers, keep reading. We're looking for an experienced acquisition marketing leader who is equally entrepreneurial as creative. Someone who wants the thrill of autonomously influencing dozens of stakeholders and decision-makers, in as many organizations. At Project Kuiper, the B2B Marketing team will define our end-to-end go-to-market (GTM) strategy, own B2B customer insights, deliver compelling content, and acquire and retain customers in multiple industries and regions around the world. The leader in this role will be as comfortable with account-based marketing as programmatic digital, bold thought leadership, and white glove executive programs. The Acquisition Marketer for the Energy Industry will be an industry expert, with insider knowledge of how Energy decision makers purchase connectivity services. They can create global strategies that win Energy customers in sub segments including Oil and Gas, Utilities, Renewables and Retail, and they will have worked to successfully market technology to large corporate energy customers in the past. This is a rare opportunity to shape the global customer funnel and core Acquisition strategy for products and services before they launch. Key job responsibilities - Define a global acquisition strategy that will win and retain accounts across the industries and segments you own. - Develop, launch, and manage industry-based campaigns, tracking and reporting on their success, then optimizing over time. - Map and apply marketing tactics across the customer journey - Optimize Marketing Acquired Leads (MAL), Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) conversion down the customer funnel across segments. - Work daily with a Marketing tech stack that includes Marketo and Salesforce.com - Work cross-functionally across PMM, Brand, Creative, Research and Central Events teams to apply the latest digital, event and content acquisition tactics and empower regional teams to execute global best practices. - Recruit and manage multiple B2B-specific content, strategy and media agencies. - Communicate regularly with executive leadership, business development and product management on programs, campaign effectiveness and marketing strategies. Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum. A day in the life This is a highly visible, high impact role on the Kuiper B2B Marketing team. This flexible leader will set the overall acquisition strategy for strategic account-based marketing, and pipeline building campaigns that scale. This expert will own strategic relationships with industry-based marketing partners, SEO/SEM strategy, and work together with Amazon Web Services (AWS) counterparts to target and win broad industry endpoints. They will work in close partnership with business operations and marketing teams, to set and achieve aggressive lead-gen goals. This person will thrive by working independently with large, cross-functional teams inside and outside Amazon, while working directly with our largest and most exacting customers. This marketer will enjoy creating clarity and transparency in ambiguous situations, and the end-to-end ownership over product launch strategy and execution. About the team We're dedicated to supporting new team members in our Redmond Washington based HQ. Our team has a broad mix of experience levels and Amazon tenures, and we're building an environment that celebrates knowledge sharing, mentorship and high-quality work. We're excited to build and launch a new global service from the ground up together as one team. We are open to hiring candidates to work out of one of the following locations: Redmond, WA, USA Basic Qualifications - 11+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience communicating results to senior leadership - Experience building, executing and scaling cross-functional marketing programs - Experience driving direction and alignment with cross-functional teams Preferred Qualifications - Experience working cross-functionally and driving decision making among stakeholders with competing goals - MBA - Experience Marketing AWS products to Energy Customers Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $119,300/year in our lowest geographic market up to $223,400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.