PR Coordinator - Avon
New York, NY
About the Job
Description
About the Company
LG H&H Americas is a division of LG H&H, the #1 company in beauty and personal care in Korea. Since creating Korea’s first ever cosmetic products over 75 years ago, LG H&H has become an industry leader in Asia, before expanding our business by merging with The Avon Company to introduce and grow our robust brand portfolio in the US and Canada.
About the Role
Under the direction of the Public Relations Manager, the PR Coordinator is responsible for helping to increase brand awareness and support business growth by assisting in the development and execution of effective communication strategies and media relations programs. The PR Coordinator is passionate about all things beauty and has a pulse on the trends in the industry bringing fresh ideas to the table to increase awareness and earned media.
- Assist with PR and media strategy for LG H&H brands supporting PR Manager
- Support with execution press events, IRL/Brand Experiences, editor meetings etc.
- Craft compelling press releases, pitches, and other written materials that effectively communicate brand messages and storylines.
- Manage PR calendar inclusive of press release news, product launches and pitching schedules aligned with key marketing priorities and evergreen programming
- Assist in day-to-day seeding efforts including product send outs and sampling
- Manage PR closet, inventory and supplies
- Monitor media coverage and report on brands’ editorial/press performance, report back on KPIs
- Collaborate closely with social, influencer and brand marketing teams
Qualifications/Experience:
- Bachelor’s degree in Public Relations or related field
- 1-2 years of experience in PR, beauty industry experience is a plus
- A solid understanding of the media landscape
- Strong writing skills
- Ability to manage valuable relationships and collaborate with both internal and external partners
- Strong organizational skills, detail oriented; ability to multitask and work in a fast-paced environment, initiative driven self-starter
- Creative and energetic personality
- Passion for building relationships and connecting with people
- Experience with PR tools such as MuckRack a plus
- Be able to work a hybrid schedule with 3 days in our downtown Manhattan office
Our Benefits
- Eligible for benefits as of date of hire (health, dental, vision, life and disability)
- You are immediately vested in Avon's matching contributions to the 401(k) Plan. Avon matches your contributions dollar-for dollar up to 3% of your eligible pay, and $0.50 per dollar on the next 2% of your eligible pay.
- Company sponsored Life insurance, AD&D and Disability benefits with option to buy up
- Flexible Spending (FSA) accounts for Health Care, Dependent Care and Commuter
- Family Care (back-up child and elder care) benefit Programs
- Additional voluntary benefit programs available such as group legal, critical care, accident, pet insurance and identity protection insurance.
Avon is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.
Salary Range: $55-65K
#LI-RP1