PPC Manager - UnCommon Logic
Austin, TX 78731
About the Job
Hybrid Role Based in Austin, TX
Summary:
We are seeking a dynamic and experienced PPC Manager to join our team. In this role, you will be responsible for developing strategy, implementing, and optimizing PPC campaigns across various platforms with the goal of maximizing ROI.
As the PPC Manager, you will serve as the lead analyst on a select group of high-priority accounts, ensuring the successful implementation and optimization of PPC strategies. In addition to managing key accounts, you will provide strategic support to the broader PPC department, contributing to the overall direction, strategy, and success of (un)Common Logic’s PPC client portfolio.
The PPC Manager will contribute to team training, PPC vendor management, and collaborate closely with cross-functional departments.
About Us:
Yes, we have all the benefits stuff like hybrid schedules, unlimited vacation at year 3, health insurance, etc., but that is not the reason to join our team.
While we are laid back and fun to be around, we are also committed to doing what it takes to deliver excellent performance. You will be working alongside a team of folks who geek out on what they do and get excited when they drive outstanding results for our clients.
Every member of our team is committed to upholding our (un)common values.
- Do what it takes to deliver excellent results.
- Have the right attitude.
- Do the right thing.
- Communicate directly and honestly.
- Do what you say you are going to do.
- Always learn and try new things.
We are very proud of the agency and team we have built and believe that being together at the office helps us maintain a strong culture. such, this position is based out of our office in Austin, TX with a hybrid schedule. We’re in the office two days (three days a week for those in training) with an option to work the other days either at the office or remotely.
Want to learn more about our culture?
- Check out our video on our jobs page: https://www.youtube.com/watch?v=BuOzwhFEeGg&t=2s
- Visit our team page: https://www.uncommonlogic.com/join-our-team/
- One of our Co-founders wrote a blog post on the type of person who succeeds at (un)Common Logic: https://www.uncommonlogic.com/insights/reflections-on-hiring-for-digital-marketing-jobs-online-marketing-agency/
The PPC Manager has these day-to-day responsibilities:
- Develop, implement, and optimize PPC strategies across platforms such as Google Ads, Shopping, Microsoft Advertising, LinkedIn, Meta, YouTube, TikTok, and other relevant networks, ensuring compliance with best practices
- Conduct in-depth keyword research, audience targeting, and competitive analysis to inform campaign strategies and ensure performance goals are met
- Analyze performance data using tools like Google Analytics, Looker Studio, and other reporting platforms to measure success and identify areas for improvement
- Manage campaign budgets, track KPIs, and optimize bids to maximize ROI and ensure efficient use of marketing spend
- Provide regular reports and insights on PPC performance, including recommendations for future improvements, to senior management and stakeholders
- Act as the lead analyst on a small portfolio of high-priority accounts
- Collaborate across account teams, contribute to strategy, and results across (un)Common Logic’s PPC portfolio
- Provide QA and ensure operational excellence across the PPC department
- Plan, execute, and oversee large-scale account restructures, ensuring no disruption to paid search traffic
- Partner with PPC Product Manager and Operations Manager to develop and champion best practices for PPC offering and deliverables
- Manage relationships with external PPC partners and vendors
- Mentor and assist other team members as needed to ensure satisfied clients
- Stay current on the latest PPC trends, industry changes, and best practices to maintain a competitive edge
- 5 years of experience in PPC, with proven track record of driving strong paid media performance
- Ability to manage large budgets and maximize performance within set KPIs and targets
- Experience with mid-sized and enterprise e-commerce and B2B clients
- Strong proficiency in Google Ads, Shopping, Microsoft Advertising, LinkedIn, Meta, YouTube, TikTok, and other PPC platforms
- In-depth knowledge of bid management strategies, conversion tracking, and audience segmentation
- Strong analytical skills and experience using tools such as Google Analytics and Google Tag Manager
- Deep experience with A/B testing, ad copywriting, and landing page optimization
- Experience with feed management, feed management tools, and vendors
- Excellent detail orientation, project management, and leadership skills
- Strong communication and collaboration skills, with the ability to present PPC strategies and results to technical and non-technical stakeholders
- High energy, drive, and maturity
- Likes to work in a fast-moving, yet casual team environment
- Demonstrated persistence, tenacity, and an ability to overcome obstacles
- A sense of humor
Our ideal PPC Manager candidate will have the following:
- Bachelors degree
- 5 years of PPC experience; agency experience is a big bonus
- Deep analytical capabilities and proven ability to deliver strong results in PPC
- Authorized to work in the US without sponsorship now and in future
- Team or people management experience is a bonus
- Experience in ABM, CRM platforms, programmatic (StackAdapt, etc.), CTV, and retail media ads
- Understanding of CRO (Conversion Rate Optimization) and how it intersects with PPC
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