Performance Marketing Manager - Amplify

Performance Marketing Manager

Location: Remote

About Amplify

Amplify is revolutionizing life insurance by offering modern, tech-forward permanent life insurance solutions designed to help customers build tax-efficient wealth while providing essential financial protection. With our proprietary digital platform, we’ve simplified the application process, making it fast and seamless to access coverage.

Earlier this year, Amplify closed a successful Series B funding round, marking an exciting phase of growth and innovation. We’re expanding our team to scale our marketing efforts and connect with even more customers seeking financial security and growth.

The Role: Performance Marketing Manager

We’re looking for a talented and versatile Performance Marketing Manager to join our dynamic team. This role is ideal for a driven individual who thrives in a fast-paced environment, blending expertise in managing marketing channels with strong analytical skills. The position will focus on growing our Paid Search (Google, Bing) efforts while also supporting analytics initiatives and new channel growth initiatives.

This role will report directly to the VP of Marketing, providing a unique opportunity to work closely with senior leadership and contribute to high-impact initiatives that drive Amplify’s growth.

This is a fully remote position offering a competitive salary, comprehensive benefits, and the opportunity to make a meaningful impact on a growing business.

Key Responsibilities

Channel Management and Expansion:

• Own the strategy, execution, and optimization of Amplify’s paid search campaigns to drive high-quality leads and deliver on performance goals.

• Explore, test, and launch new marketing channels to diversify and scale Amplify’s customer acquisition efforts.

• Collaborate with internal teams to identify opportunities for channel expansion and optimize performance in existing channels, such as display, social, affiliates, ad networks, and video.

• Partner with the creative and lifecycle teams to develop impactful ad copy, creative assets, and landing pages to improve conversion rates and campaign outcomes.

Marketing Analytics:

• Serve as the analytical backbone for the marketing team, providing actionable insights to improve performance across all channels.

• Collaborate closely with the centralized data team to define, build, and maintain marketing dashboards and reports.

• Conduct deep-dive analyses into campaign performance, customer acquisition trends, and cohort behavior to inform strategy.

• Support marketing attribution efforts, ensuring accurate tracking and measurement of campaigns across all platforms.

Requirements

• Bachelor’s degree in marketing, business, STEM, or a related field.

• 4+ years of experience in performance marketing, with a proven track record of managing and scaling paid search campaigns.

• Strong analytical skills, with experience in tools like Google Analytics, Mixpanel, etc. 

• Experience with BI tools such as Tableau, Looker, Power BI, etc.

• Proficiency in Excel/Google Sheets, SQL knowledge would be a strong plus.

• Excellent communication skills, with the ability to translate complex data into clear, actionable insights.

• Highly organized and detail-oriented, with a proactive approach to problem-solving.

• Experience working in a fast-paced, high-growth environment is a plus.

What We Offer

• Competitive salary and performance-based bonuses.

• Fully remote work environment with flexible schedules.

• Comprehensive health, dental, and vision benefits.

• Opportunities for career growth in a collaborative and innovative company.

Culture Fit & Impact

• A demonstrated passion for the company and mission

• A strong sense of ownership and motivation, with a demonstrated commitment to the values of quality and continuous improvement

• A collaborative, humble, high-performance approach that embraces Amplify’s commitment to a team-oriented mentality

• Impeccable integrity and high ethical standards combined with well-developed discipline, owns mistakes, and promptly addresses them

• Empathy, humility, eagerness to listen, capacity to improve morale, and a desire to grow as a leader

• Ability to thrive in a rapidly changing and agile operating environment with high levels of ambiguity and stress
  

If you’re passionate about driving growth and love using data to inform strategy, we’d love to hear from you!

Amplify is an equal opportunity employer. We value a diverse workforce and an inclusive culture. Amplify encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, age, national origin, marital status, citizenship, disability, or veteran status.