Performance Marketing Manager - - Remote - Get It Recruit - Marketing
Pasadena, CA 91101
About the Job
Job Opportunity: Performance Marketing Manager
Are you passionate about revolutionizing education through innovative technology? Here's your chance to make a meaningful impact with a forward-thinking startup! Join us at our company, where we're dedicated to leveling the playing field in education and empowering millions of students worldwide.
Since our inception in 2019, our company has been at the forefront of educational innovation, helping over 200 million students gain confidence in STEM subjects. With the world's largest STEM video library and over $26M in funding, we're on a mission to become the #1 ed-tech learning platform.
Now, we're looking for a seasoned Performance Marketing Manager to join our dynamic team. In this role, you'll play a pivotal part in scaling our paid digital marketing efforts while ensuring cost-effective user acquisition. If you're passionate about shaping online presence, driving measurable results, and crafting strategic campaigns, we want to hear from you!
Key Responsibilities:
SEM Campaign Optimization: Manage and optimize SEM campaigns, including budget allocation, bid adjustments, creative optimization, keyword expansions, and managing negative keywords.
Digital Channel Scaling: Lead the charge in scaling paid digital channels, ensuring efficient acquisition costs and maximizing ROI.
AB Testing & Growth: Drive growth through meticulously designed AB tests with flawless execution.
Audience Targeting: Identify target audiences, craft compelling messaging, and design offers to enhance the effectiveness of paid social media campaigns.
Cross-functional Coordination: Collaborate closely with the Product Team and other marketers to develop promotional campaigns and offers, aligning with holiday schedules and business seasonality.
Organic Social Media Support: Provide creative ideas to boost authentic follower engagement and interaction across platforms including TikTok, Instagram, Facebook, YouTube, and LinkedIn.
CRM Oversight: Assist with various aspects of CRM, including the design and implementation of email journeys, blasts, and push notifications.
Ideal Candidate Experience:
5+ years of hands-on performance marketing experience.
Extensive SEM experience, managing large-scale campaigns (100,000+ keywords).
Strong analytical skills and experience with reporting and data analysis. Capable of deriving meaning from data and a desire to optimize.
Self-motivated, collaborative, with a strong work ethic.
Previous CRM management experience; familiarity with Iterable is a plus.
Background in B2C sectors, particularly e-commerce, membership marketing, or direct response marketing.
Qualifications:
Proven track record of delivering measurable results through performance marketing.
Excellent communication and organizational skills.
Ability to thrive in a fast-paced, ever-changing environment.
Strong proficiency in analytics tools and platforms.
Benefits and Perks:
Competitive salary with a significant upside in equity
100% covered Medical, Dental, Vision for you AND 50% for your dependents
Remote-first work environment
Flexible PTO, holiday, and leave policies, including paid parental leave for new parents
401k Plan
How to Apply:
Excited to join our team? Submit your resume and a cover letter detailing why you'd be a perfect fit for us and this role. Be sure to include examples of past campaigns or projects you've led or significantly contributed to. We can't wait to hear how you'll contribute to our mission and help us continue to empower students worldwide.
Articles and Recognition:
Selected as one of the best 150 Edtech companies in the world by ASU & GSV
Check out our blog to learn more about us!
At our company, we value authenticity and diversity. We are an equal opportunity workplace and an affirmative action employer. Regardless of your background, we encourage you to apply if you're passionate about making a difference in education. If you require accommodation due to a disability or special need, please let us know.
Join us at our company, where you can make a difference, one student at a time.
Employment Type: Full-Time
Salary: $ 49,000.00 117,000.00 Per Year
Are you passionate about revolutionizing education through innovative technology? Here's your chance to make a meaningful impact with a forward-thinking startup! Join us at our company, where we're dedicated to leveling the playing field in education and empowering millions of students worldwide.
Since our inception in 2019, our company has been at the forefront of educational innovation, helping over 200 million students gain confidence in STEM subjects. With the world's largest STEM video library and over $26M in funding, we're on a mission to become the #1 ed-tech learning platform.
Now, we're looking for a seasoned Performance Marketing Manager to join our dynamic team. In this role, you'll play a pivotal part in scaling our paid digital marketing efforts while ensuring cost-effective user acquisition. If you're passionate about shaping online presence, driving measurable results, and crafting strategic campaigns, we want to hear from you!
Key Responsibilities:
SEM Campaign Optimization: Manage and optimize SEM campaigns, including budget allocation, bid adjustments, creative optimization, keyword expansions, and managing negative keywords.
Digital Channel Scaling: Lead the charge in scaling paid digital channels, ensuring efficient acquisition costs and maximizing ROI.
AB Testing & Growth: Drive growth through meticulously designed AB tests with flawless execution.
Audience Targeting: Identify target audiences, craft compelling messaging, and design offers to enhance the effectiveness of paid social media campaigns.
Cross-functional Coordination: Collaborate closely with the Product Team and other marketers to develop promotional campaigns and offers, aligning with holiday schedules and business seasonality.
Organic Social Media Support: Provide creative ideas to boost authentic follower engagement and interaction across platforms including TikTok, Instagram, Facebook, YouTube, and LinkedIn.
CRM Oversight: Assist with various aspects of CRM, including the design and implementation of email journeys, blasts, and push notifications.
Ideal Candidate Experience:
5+ years of hands-on performance marketing experience.
Extensive SEM experience, managing large-scale campaigns (100,000+ keywords).
Strong analytical skills and experience with reporting and data analysis. Capable of deriving meaning from data and a desire to optimize.
Self-motivated, collaborative, with a strong work ethic.
Previous CRM management experience; familiarity with Iterable is a plus.
Background in B2C sectors, particularly e-commerce, membership marketing, or direct response marketing.
Qualifications:
Proven track record of delivering measurable results through performance marketing.
Excellent communication and organizational skills.
Ability to thrive in a fast-paced, ever-changing environment.
Strong proficiency in analytics tools and platforms.
Benefits and Perks:
Competitive salary with a significant upside in equity
100% covered Medical, Dental, Vision for you AND 50% for your dependents
Remote-first work environment
Flexible PTO, holiday, and leave policies, including paid parental leave for new parents
401k Plan
How to Apply:
Excited to join our team? Submit your resume and a cover letter detailing why you'd be a perfect fit for us and this role. Be sure to include examples of past campaigns or projects you've led or significantly contributed to. We can't wait to hear how you'll contribute to our mission and help us continue to empower students worldwide.
Articles and Recognition:
Selected as one of the best 150 Edtech companies in the world by ASU & GSV
Check out our blog to learn more about us!
At our company, we value authenticity and diversity. We are an equal opportunity workplace and an affirmative action employer. Regardless of your background, we encourage you to apply if you're passionate about making a difference in education. If you require accommodation due to a disability or special need, please let us know.
Join us at our company, where you can make a difference, one student at a time.
Employment Type: Full-Time
Salary: $ 49,000.00 117,000.00 Per Year
Source : Get It Recruit - Marketing