Performance Marketing Manager at Top Echelon Software

Canton, OH 44718

About the Job

Position Overview

We are seeking a Performance Marketing Manager to drive lead generation, campaign optimization, and data-driven strategy across digital channels. This role will work closely with the CEO, Content Manager, and Sales, Product, and Customer Success teams to deliver high-impact marketing that aligns with customer needs and supports our growth goals. This position is open to remote candidates, with an opportunity to work hybrid if close to our office.

Company Overview

Top Echelon Software is a premier provider of comprehensive recruiting and hiring solutions. Our integrated platform combines sourcing, applicant tracking, pipeline management, CRM, business development, and reporting to enhance the efficiency and speed of hiring processes. Serving thousands of users across diverse industries globally, we drive innovation in talent acquisition.

Our Mission

Our mission is to revolutionize the employment marketplace through groundbreaking recruiting and hiring software, fostering a world where work is more accessible and efficient.

Responsibilities

Campaign Analysis & Optimization: Analyze data from paid campaigns across platforms like Google Ads and LinkedIn to assess performance, cost efficiency, and lead quality.
Performance Analysis & Optimization: Track, analyze, and adjust campaigns daily to improve lead generation and conversion, emphasizing cost efficiency and ROI.
Data-Driven Strategy Adjustments: Provide data-driven insights to the CEO, adjusting strategies based on performance and KPIs.
Performance Reporting: Regularly track and report on KPIs, providing clear, actionable insights to the CEO and internal stakeholders. Create dashboards and presentations to visualize campaign effectiveness and ROI.
Content Collaboration: Partner with the Content Manager to define and implement content themes and pillars that resonate with target audiences and support demand generation.
Cross-Functional Insights: Work with Sales, Product, and Customer Success teams to refine messaging, ensure alignment with customer needs, and address market pain points.
Email Marketing: Design and optimize email marketing initiatives to nurture leads and drive conversions, integrating with other demand generation strategies.

Qualifications

3+ years in digital marketing, demand generation, or performance marketing, ideally in a SaaS B2B environment.
Proven experience in data-driven campaigns, with a strong focus on lead generation and measurable ROI improvements.
Proficiency in paid media (Google Ads, LinkedIn), SEO, and content marketing.
Strong analytical skills, with expertise in tools like Google Analytics, SEMrush, Screaming Frog and CRM platforms.
Ability to work collaboratively with Content, Sales, Product, Customer Success, and other teams to achieve goals.
Self-motivated, growth-oriented, and committed to continuous improvement.

Compensation & Benefits

Competitive salary
Paid Time Off (PTO) and holidays, including a paid company shutdown from Christmas Eve to New Year's
401(k) with up to 4% employer match after 6 months of employment
Health, dental, and vision insurance
Company-paid Life Insurance, Long-Term and Short-Term Disability, and Wellness Plan
A relaxed and professional work environment
Remote and hybrid work options available
Commitment to continuous learning and development with a monthly education stipend
Monthly work-from-home/remote stipend

For more information and to apply, please visit: Top Echelon Careers

Top Echelon is committed to providing equal employment opportunities and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.