Performance Marketing, Associate Manager (Paid Media Planner) - The Planet Group
Irvine, CA 92612
About the Job
Job Description
Planet Interactive is seeking a Performance Marketing, Associate Manager (Paid Media Planner) to join one of our well-known global pharmaceutical clients.
Pay Rate: $44-$47/hr depending on experience
The Performance Marketing, Associate Manager will serve as the media planner across a portfolio of products. They will be part of the in-house performance media team which is a group of 20+ digital buying and strategy experts managing SEM, Programmatic/Open-Web, and Paid Social.
Performance Marketing, Associate Manager Responsibilities:
Performance Marketing, Associate Manager Qualifications:
Pay Rate: $44-$47/hr depending on experience
The Performance Marketing, Associate Manager will serve as the media planner across a portfolio of products. They will be part of the in-house performance media team which is a group of 20+ digital buying and strategy experts managing SEM, Programmatic/Open-Web, and Paid Social.
Performance Marketing, Associate Manager Responsibilities:
- Assisting in the development and execution of the media plan.
- Monitoring media spend against pacing goals.
- Communicating and collaborating with internal channel teams (paid social, programmatic & SEM) to deliver the media plan and goals, and ultimately launch campaigns successfully.
- Collaborate with the measurement team to ensure data best-practices are being met (naming conventions, UTMs, tagging, etc). To then deliver those requirements to the channel leads in a clear fashion.
- Gathering and compiling data to support the media recommendation.
- Collecting competitive research and preparing reports.
- Deliver media data to the analytics and measurement teams, to aid their output of attribution models.
- Trouble-shoot billing issues.
- Manage vendor onboarding and contracting process.
- Compile and file campaign decks and screenshots.
- Pulling digital reporting and supporting team members in gathering actionable learnings client.
- Managing audience segments via Liveramp and Segment.
- Drive innovating by keeping abreast of industry trends and recommending new buying tactics and partners.
Performance Marketing, Associate Manager Qualifications:
- Experience in cross-platform media planning or execution (paid social, programmatic, or SEM buying).
- 3+ years experience in any media planning role (planner, analyst, buyer, etc).
- Experience in reporting & analytics across various digital media channels and platforms – any combination of META, The Trade Desk, Google Ads, Google Campaign Manager, etc.
- Understanding and an appreciation for all digital channels and how they synchronize and drive users down the marketing funnel.
- Able to strategically segment large projects into smaller, actionable deliverables; effectively prioritizes a high volume of work across the business.
- Continually seeks opportunities to drive process change; supports organization through change. Identifies opportunities to innovate and evolve; proactively drives new ways of working.
- Expert communication, presentation and material preparation skills required.
- Team-oriented; all-for-one and one-for-all mentality.
- Bachelor’s Degree.
- Willingness to travel.
- Agency experience a plus.
Source : The Planet Group