Patient Services, Marketing Manager I/II - AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

Talent will be hired at a level commensurate with experience.

About AbbVie Patient Services Marketing

The AbbVie Patient Services (APS) Marketing Team leads efforts across multiple brands and therapeutic areas to deliver the best possible patient treatment experience and help patients achieve their full treatment plan potential.

Role Overview

This Marketing Manager role reports to the Associate Director of Marketing, APS Innovation and Portfolio, and is responsible for supporting the strategic development and execution of marketing initiatives at scale for the AbbVie Patient Services portfolio. These initiatives include workstreams to optimize processes through innovative tools, identify new capabilities & solutions, provide informed viewpoints on key topics and more. The overarching goal of this team is to advance marketing holistically across Abbvie Patient Services.

To be successful in this role, the ideal candidate has an understanding of the health care marketplace dynamics including patient and provider user experience and needs, as well as the ability to work in a complex, matrixed environment. The ideal candidate has an entrepreneurial spirit and is willing to be nimble, problem solve and adapt based on the ever-evolving needs of APS.

The areas of focus for this role include but are not limited to:

• Campaign Execution & Evaluation: Plan and execute multi-brand marketing campaigns aligned with the APS portfolio. Partner with Analytics and Business Insights to measure campaign effectiveness and recommend optimizations.
• Strategic Initiative Support, Development and Optimization: Create, implement and optimize cross-brand initiatives aligned with APS's strategic imperatives and marketing priorities.
• Project Management: Deliver detailed marketing briefs, develop timelines, and proactively manage potential barriers.
• Market & Industry Insights: Use market research to define strategic opportunities for engaging patients, providers, and office staff. Identify industry trends and competitive intelligence to optimize patient support programs and marketing initiatives.
• Cross-functional Collaboration and Partnership: Work with APS colleagues, Medical, Regulatory, Legal, OEC, BTS, and business design teams in partnership for feasibility assessments and comprehensive governance to support new initiatives.
• Agency Management: Oversee relationships with creative, data, digital, and strategic marketing agencies.
• Budget Management: Efficiently manage the marketing budget across multiple initiatives and internal/external partners.

Required Knowledge, Skills, and Abilities

• Strong Marketing background: Experienced marketer who has executed successful digital campaigns, optimized workflows and processes, and partnered with internal/external agency teams
• Differentiated & Creative thinker: Critical thinker, analytical mind, nimble and adaptable, imaginative problem-solving skills
• Regulated Creative Experience: Familiarity or experience with creative approval processes (MRP) in pharma/healthcare/highly regulated vertical
• Marketing Campaign Management: Planning, executing, and measuring marketing campaigns across digital channels with actionable insights/next steps
• Innovation Enthused: Curiosity and enthusiasm for emerging trends, technologies, and ways of working, open to optimizing workflows and incorporating live feedback (agile mindset)
• Relationship Centric & Collaborative in Nature: Ability to create strong, trusting relationships across organizational levels and maximize partnerships

Education:

• Bachelor’s degree in Marketing, Business, or related field; advanced degree preferred.
• Experience: Minimum of 5+ years in healthcare, pharma, biotech, or diagnostics marketing. Digital marketing experience required.
• Communication: Excellent oral, written, and presentation skills.
• Agency Management: Experience managing multiple external agencies.
• Problem-solving: Ability to balance strategy, analysis, creativity, and project scaling.

Key Leadership Competencies

• Effective collaboration with cross-functional partners.
• Adaptability and quick learning.
• Proactive initiative and project completion.
• Environment fostering innovation and agility.
• Comfortable delivering to senior stakeholders.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

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• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

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AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html