Paid Search Specialist - PPC Strategist - YPM, Inc

YPM is looking to add an exceptionally talented Paid Search Specialist / PPC Strategist to join our Digital Media team. The ideal candidate will ...Required Experience & Skills:

2-3 years of SEM/PPC campaign management, online marketing or comparable digital experience.

Bachelor’s degree desired or equivalent work experience.

Highly proactive, quick to surface issues/problems with team members to resolve

Strong attention to detail and a commitment to data integrity.

Strong ability to multitask, prioritize and respond with appropriate sense of urgency in a fast-paced, deadline-driven environment.

Experience working with large scale and complex brand campaigns.

Experience with analytics tools: Google Analytics, Google Tag Manager, SEMRush, etc.

Experience with bid management and reporting tools.

Strong communication skills with the ability to clearly and effectively articulate thoughts and points across all client & internal management levels.

Knowledge of digital marketing buying / best practices (PPC, SEO, Email, Display, Site and Landing Page Optimization, etc.).

Experience optimizing landing pages and performing A/B and multivariate testing.

Ability to work both independently and as part of a team in a professional business environment.

Proficient/Advanced computer skills in Microsoft Office Suite (Word, Excel, PowerPoint & Outlook).

Bing Ads Accredited Professional (Preferred).

Google AdWords Certified (Preferred).

Google Analytics Certified a plus.

Experience Managing Programmatic Display programs (Preferred).

 

YPM is committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color, sex, gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, marital status, pregnancy, age, protected medical condition, genetic information, veteran status, disability or any other basis protected by federal, state, and local laws.