Paid Search Specialist - The Planet Group

Planet Interactive is seeking a Paid Search Specialist to join one of our well-known global pharmaceutical clients.

Pay Rate: $44-$48/hr depending on experience. 
Location: Irvine, CA  (Remote Option - May require occasional travel if located outside of Los Angeles/Orange County area)

The Paid Search Specialist is a results-driven individual who will oversee the Paid search accounts managed by our agency partners. The Paid Search Specialist is a hands-on SEM expert that will be responsible for analyzing data and developing strategic optimizations and recommendations within Paid Search platforms. The ideal candidate will have a proven track-record showcasing their ability to successfully take ideas from inception to completion. In this role, you use your expertise to help the client increase overall revenue and ROI of paid advertising.

Paid Search Specialist Responsibilities:

• Act as Paid Search subject matter expert by driving continued innovation and industry best practices for the client's brands.
• Monitor and analyze campaign performance, provide insights and strategic recommendations based on campaign results.
• Perform ongoing paid keyword discovery, expansion and provide optimization opportunities.
• Monitor bid adjustments and optimal spend across different channels and keywords.
• Prepare monthly reports, identify issues and provide insights and recommendations to enhance Paid Search tactics.
• Build and maintain strong external relationships with agency partners, vendors and internal cross functional teams.
• Stay current on industry updates, tools, trends and findings. Incorporate those learnings and new opportunities where possible.

Paid Search Specialist Qualifications:

• Bachelor’s degree in marketing, Business, or a related field.
• 4+ years of experience in paid search campaign management.
•  Deeply versed in planning, buying, and optimizing in Search platforms.
•  Ability to prioritize high volume of work across all the business functions to focus on delivery and driving measurable impact Proficiency in Google Ads, Bing Ads, SA360 and Campaign.
• Strong analytical skills with an ability to derive actionable insights from data.
• Excellent communication skills, both verbal and written with an ability to make the complex simple.
•  Advanced Excel skills with ability to create pivot tables and perform v-lookups.
• Ability to work in a fast-paced, dynamic environment.
• Organizational and time management skills.
• Ability to work independently.
• Pharma or healthcare experience is a plus.
•  Google Ads and SA360 certification.
• intermediate knowledge of MS Office (Word, Excel and PowerPoint).