Paid Search Manager - WebMechanix

Are you a talented, results-focused, Paid Search Manager looking for an opportunity to join a digital marketing team that will help bring out your best while allowing you the flexibility to operate in your zone of genius? If so, we’d love to talk to you about joining WebMechanix.

You will have the opportunity to go deep with a few of our cherished clients alongside our team of experts, developing and executing paid media (predominately Google Ads & Microsoft search) campaigns that drive demonstrable results. Specifically, you will be responsible for building and managing campaigns, analyzing data, and testing / optimizing towards maximizing ROI. If you are passionate about digital marketing, have a proven track record of success, and want to work with a team of vast subject matter experts, we want to hear from you!

As a Paid Search Manager, your primary responsibility is to leverage digital marketing techniques to quickly and ethically create results for WebMechanix & its clients. Your legendary customer service will propel your clients to growth and expansion.

Specific responsibilities include developing client strategy, developing and managing marketing campaigns, analyzing performance, creating client-ready reports and presentations, andensuring a high level of performance.

We are particularly focused on finding a passionate Google Ads/PPC Advertising specialist with at least 3+ years of experience managing paid search platforms. As a Paid Search Manager, you'll work on some of our largest clients as a driver of breakthrough performance.

Here's what you'll do:

• Largely working in the Google Ads platform, building and optimizing lead gen-focused campaigns, and reporting on results, optimizations, and opportunities.
• Monitor campaign performance, analyze data, and provide insights and recommendations to improve campaign performance.
• Develop and monitor testing plans to improve campaign performance, including A/B testing, multivariate testing, and landing page optimization.
• Create and present easily digestible reports for stakeholders that provide analysis of key metrics and improvement recommendations.
• Research the client’s industry, business, and keywords to understand their space and suggest tactics and strategies to drive performance.
• Communicate with team members and clients through meetings, email, slack, and other communication tools to ensure alignment and efficiency in completing work
• Write strong copy for ads, landing pages, etc... to engage the client’s audience and drive results.
• Write briefs to engage the Creative or Development departments on specific deliverables.
• Keep project management tools (Asana) updated to ensure your work is getting completed on time.
• Work within each client’s assigned scope as well as consider and suggest out-of-scope disciplines & strategies that will aid in achieving success for each given client.

Requirements

Here’s what you’ll have:

• General knowledge of our core Digital Marketing service offerings such as:
• Online advertising - buying/bidding on inventory, creating compelling ads and analyzing performance in-platform. Particularly with Google.
• 3+ years managing Google search accounts with a $25-$100k monthly budget.
• Experience working on Google Ads lead gen campaigns (B2B experience a plus).
• In-depth understanding of Google Ads, including account structure, networks, ad types, match types, targeting, and bid strategies.
• Robust analytical skills and the ability to translate data into insights and actionable recommendations.
• Strong communication skills and the ability to share your paid search knowledge both with clients and the internal team.
• In-depth understanding of all PPC metrics and how to improve key metrics.
• The ability to create internal and external reports that effectively communicate complex data.
• 4 years of college coursework or equivalent experience in a related field.
  

Bonus if you have:

• Excel experience
• Presentation skills, soft skills
• Prior experience working at an agency
• Experience collaborating with an internal marketing team
• Working knowledge of data integrations
• General knowledge of effective team & client communication & workflow
• General knowledge of business acumen
• Thorough knowledge of workflow management & optimization
• Conversion rate optimization - simplifying website experiences
• Content Creation - experience writing search ad copy

Benefits

Here’s what we offer:

• Unlimited Paid Time Off (w/ a 2 week minimum usage per year)
• 8 Weeks Paid Family Leave (for birth of a new child or to treat yourself or family members for an illness)
• ‍⚕️ Health Insurance
• CareFirst Advantage HSA & Non-HSA Option
• Carefirst Dental and Vision
• Weighted contributions covering varying portions of individuals and families
• 401(k) and 401(k) Roth Retirement Plans w/ 3% employer match
• ️ $500 initial equipment stipend w/ additional $250 per year
• Flexible working hours based on your timezone
• Fully remote (but we have an office in Columbia, MD if on-site is important for you!)
• 13.5 Paid Holidays
• Knowledge Bomb Trainings (We encourage employees to present on topics they feel passionate about and also present on employer-sponsored topics)
• ‍ Monthly Mentorship Meetings to ensure there is always time dedicated to you with your manager
• ...and more! Ask us about our favorite benefits! ❤️
  
  

Here’s where to learn more:

• See what employees have to say on Glassdoor
• See what clients have to say on Clutch
• Shoot us an email at jobs@webmechanix.com if you have any questions!
  
  

WebMechanix is committed to the principles of Equal Employment Opportunity for all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability, genetic information, sexual orientation, or any other category covered by law.

U.S. Residents only

The estimated salary range for this position is $70,000 - $95,000

Based on experience, alternative titles for this position may include Senior Paid Search Manager, Marketing Strategist, Senior Marketing Strategist, PPC Specialist, Senior PPC Specialist, Paid Media Specialist, Senior Paid Media Specialist, or Paid Media Manager.

If you don't feel that you meet all of the requirements listed in this job description, don't worry! Even if your past experience doesn't match up perfectly with the job description, we still encourage you to apply. Research indicates that women and people of color are less likely to submit job applications unless they feel they meet all the requirements. At WebMechanix, we are committed to creating a diverse, inclusive, and equitable workplace. Therefore, we encourage you to submit an application if you are interested so we can keep you in mind not only for this role and similar roles but for future openings, as well.