Paid Media Strategy Marketing Manager - US Tech Solutions, Inc.

Job Description:

• Client is looking for Digital Marketing Manager in the Go-to-Market (GTM) team, who will play a critical role in developing and executing innovative, high-impact media plans that drive user acquisition and engagement and manage multi-million-dollar campaigns across various digital channels, working closely with our external agency partners and internal GTM leads to deliver measurable results.

Responsibilities:

• Campaign Strategy & Execution: Develop and execute comprehensive paid media strategies across various channels to achieve marketing objectives.
• Agency Partnership: Serve as the primary liaison with our media agency, managing day-to-day communication, workflow, and performance. Conduct weekly campaign reviews to ensure alignment and optimal results.
• Budget Management: Oversee the paid media budget, ensuring that spend is strategically allocated and aligned with campaign goals and overall marketing efforts.
• Performance Analysis & Optimization: Continuously analyze campaign performance, identify areas for improvement, and implement optimizations to maximize ROI.
• Cross-functional Collaboration: Collaborate effectively with internal teams including GTM leads, Product Managers, Media Lab, and Growth Lab to ensure cohesive campaign execution.
• Reporting & Insights: Present bi-weekly performance reports to stakeholders, highlighting key metrics, challenges, and opportunities.
• Process Improvement: Contribute to building and refining processes for paid media planning, execution, and measurement.

Experience:

• 5+ years of experience in paid media or digital growth marketing.
• Skills or processes candidates must have to be considered for the role.
• Strong understanding of the application of Ads with expertise in direct response advertising solutions.
• Knowledge of online measurement and attribution, ad operations, and the broader media landscape.
• Experience marketing a digital consumer product or mobile app.
• Familiarity with media measurement methodologies and incrementality measurement.
• Excellent communication and collaboration skills, with experience working cross-functionally.
• Proficient in creative production and direct response media best practices.
• Strong analytical skills with the ability to utilize quantitative and qualitative insights to inform strategy and decision-making.

Skills:

• Paid Media
• Media measurement methodologies and Incrementality measurement.
• Campaign Strategy & Execution

Education:

• Bachelor's degree or equivalent practical experience.

About US Tech Solutions:

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com.

US Tech Solutions is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.