Paid Media Planning and Operations Specialist - The Planet Group

Planet Interactive is seeking a Paid Media Planning and Operations Specialist to join one of our well-known global pharmaceutical clients.

Pay Rate: $44-$47/hr depending on experience 

The Paid Media Planning and Operations Specialist will serve as the media planner across a portfolio of products. They will be part of the in-house performance media team which is a group of 20+ digital buying and strategy experts managing SEM, Programmatic/Open-Web, and Paid Social.

Paid Media Planning and Operations Specialist Responsibilities: 

• Assisting in the development and execution of the media plan.
• Monitoring media spend against pacing goals.
• Communicating and collaborating with internal channel teams (paid social, programmatic & SEM) to deliver the media plan and goals, and ultimately launch campaigns successfully.
• Collaborate with the measurement team to ensure data best-practices are being met (naming conventions, UTMs, tagging, etc). To then deliver those requirements to the channel leads in a clear fashion.
• Gathering and compiling data to support the media recommendation.
• Collecting competitive research and preparing reports.
• Deliver media data to the analytics and measurement teams, to aid their output of attribution models.
• Trouble-shoot billing issues.
• Manage vendor onboarding and contracting process.
• Compile and file campaign decks and screenshots.
• Pulling digital reporting and supporting team members in gathering actionable learnings client.
• Managing audience segments via Liveramp and Segment.
• Drive innovating by keeping abreast of industry trends and recommending new buying tactics and partners.

Paid Media Planning and Operations Specialist Qualifications:

• Experience in cross-platform media planning or execution (paid social, programmatic, or SEM buying).
• 3+ years experience in any media planning role (planner, analyst, buyer, etc).
• Experience in reporting & analytics across various digital media channels and platforms – any combination of META, The Trade Desk, Google Ads, Google Campaign Manager, etc.
• Understanding and an appreciation for all digital channels and how they synchronize and drive users down the marketing funnel.
• Able to strategically segment large projects into smaller, actionable deliverables; effectively prioritizes a high volume of work across the business.
• Continually seeks opportunities to drive process change; supports organization through change. Identifies opportunities to innovate and evolve; proactively drives new ways of working.
• Expert communication, presentation and material preparation skills required.
• Team-oriented; all-for-one and one-for-all mentality.
• Bachelor’s Degree.
• Willingness to travel.
• Agency experience a plus.