Paid Media Manager - Mutual of Omaha Mortgage

Mutual of Omaha is a Fortune 300 Company. Mutual of Omaha Mortgage is inspired by hometown values and a commitment to being responsible and caring for each other. We exist for the benefit of our customers and employees. 

We offer an extensive compensation package. Benefits include Medical, Dental, and Vision insurance, company paid life insurance, 401K with a generous employer match and additional benefits such as Free Legal Services and an Employee Loan Program.

Mutual of Omaha Mortgage is a full-service lending company offering both Forward and Reverse Mortgage products including a complete line of residential mortgage, refinancing, specialty, and HECM loans. We employ a knowledgeable staff of experienced Loan Officers with an operations team that is second to none. If you are interested in joining a team that promotes from within and works together toward a common goal of helping customers with their mortgage needs, please review and apply for our opening below!

Mutual of Omaha Mortgage is looking for an analytical Paid Media Manager to grow and manage the paid media marketing channel.

Role & Responsibilities:

• Manage all aspects of paid media campaigns including strategy, execution and analysis.
• Act as a Paid Media subject matter expert encompassing accounts from Google, Microsoft, Facebook and others.
• Campaign strategy and execution – oversees, develops, execute, manages, and report on paid media strategies that department goals.
• Review deliverables and provide timely feedback.
• Deep analysis of campaigns to ensure pricing structure (CPM, CPC, CPM, CPA, CPL) are within the targeted spending goals. Management of campaign performance throughout the sales funnel down to the keyword level.
• Stay on top of new and emerging industry trends, technologies, and platform advancements.
• Help develop integrated digital marketing strategies in collaboration with other departments and client teams.

Qualifications:

• Bachelor’s degree in marketing or equivalent business experience required.
•  3-5 years of experience in the paid media with proven results.
• Deep understanding and proven track record of managing Google Ads, Microsoft Ads, Facebook Ads and other platforms.
• Ability to manage and understand all methods to assess marketing and business goals.
• Experience with CPA, CPC, CPL, and CPM payment models
• Strong analytical skills to make fact-based decisions.
• Google Analytics, and Google Tag Manager experience
• Ability to multitask and thrive in a fast-paced environment.