Paid Media Associate (W2 and Local only) at Sharp Decisions

A client of Sharp Decisions Inc. is looking for a Paid Media Associate to be based in New York, NY. This position is HYBRID (3days a week onsite). The contract’s duration is 6 months with possible extension. The manager is looking for someone with Google Campaign Manager 360 experience and a background in handling end-to-end digital media campaigns (building, trafficking, and managing). *W2 and local only.

Qualifications:

2+ years' experience in Martech/trafficking/digital media.

Experience with Google Campaign Manager 360.

Familiarity with onboarding new media & marketing technology platforms, including media site tag implementation, click tracking integration, etc.

Hands-on experience with building, trafficking, and managing digital media campaigns.

Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships to achieve success.

Excellent time management skills and the ability to work effectively in a fast-paced environment.

A fundamental understanding of media channels and proficiency in their corresponding ad managers.

High attention to detail and adherence to budgets are a must.

Strong understanding of key paid media KPIs, analysis and reporting.

Responsibilities:

Assist with implementing and managing digital media campaigns, including project timelines, creative asset management, cross-platform taxonomy, and creation of ad serving tags.

Collaborate with internal teams and external partners to facilitate the flow of creative assets, copy, and other campaign components.

Conduct thorough quality checks on marketing materials to ensure accuracy, consistency, and alignment with brand guidelines.

Work cross-functionally to ensure tracking standards, taxonomy, and conventions are upheld across teams.

Troubleshoot and resolve any issues that arise during the campaign execution process.

Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns.

Assist with tag management across media platforms, focusing on Google conversion tags and QA of media tags across campaigns.

Demonstrate diligence, attention to detail, and adherence to campaign goals.