Omnichannel Audience & Marketing Manager - NBCUniversal

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

As the Omnichannel Audience and Marketing Manager for Telemundo’s Strategic Marketing & Creative Strategy department, you’ll be responsible for:

Marketing Strategy

• Leading go-to-market strategy and promotional efforts for the Telemundo App inclusive of brief development, campaign deck creation, and implementation
• Building & executing 360-degree app marketing campaigns focused on awareness and retention, including on-air, organic social, CRM, etc.
• Serving as primary liaison across marketing, creative product and streaming programming as well as key consultant for Peacock marketing in promotion of Telemundo titles
• Leading CRM strategy holistically for the app as well as for key promotables, driving the agenda for increasing FEPs, retention and app engagement
• Acting as key advocate for A/B testing and data driven decision making to improve performance

Audience Data

• Leading overall audience strategy for Telemundo’s data-driven initiatives including: 1st party data, Lookalike modeling, 2nd and 3rd party data suppression, audience segmentation
• Building data-driven, audience-first strategies for various campaigns, using business objectives, audience performance and insights, and knowledge of data activation
• Translating business objectives into actionable, data-driven audience recommendations
• Managing internal audience platforms, finding ways to enhance audience development and increasing 1P scale
• Providing strategic and tactical support for direct channel and paid media campaigns by identifying relevant audiences and ensuring platform delivery
• Leveraging understanding of available attributes, models, segmentation, and onboarding capabilities to creatively think about ways to use audience data
• Overseeing data taxonomy creation, set up and measurement
• Managing Audience Activation Workbook to keep track of match rates and scale of audiences across publishers used for activation
• Guiding and influence cross-functional efforts to improve quality of data across end-to-end processes that affect reporting and analytics, working with data domain owners
• Ensuring compliance with data privacy regulations and best practices for data security, working with the Chief Privacy, Security and Technology Officers and their teams
• Leading brand governance approvals when 1P data is requested to be used across the organization as well as seek brand approvals when other brand data is being requested to be used for media activation
• Working under the direct supervision of the VP, Omnichannel Marketing Strategy and is responsible for completing any other tasks as assigned by supervisor.

Basic Requirements:

• Bachelor’s Degree in marketing, communications, analytics or relevant field.
• 3+ years of relevant work experience
• Experience crafting data-driven, audience-first strategies for direct channels and/or paid media as well as 360 marketing campaigns
• Understanding of Customer Data Strategy concepts (1st/2nd/3rd party data, Data Privacy and Suppression, Segmentation)
• Experience with Audience segmentation and activation tools (DMP, CDP, Data Onboarders)
• Experience with Paid and/or Direct Channel Activation Platforms (Meta, YouTube, Google)
• Experience using data and insights from multiple sources to provide actionable recommendations
• Experience translating insights and recommendations into presentations for various stakeholders

Desired Characteristics:

• Works well under pressure.
• Strong strategic thinker.
• Analytical and process oriented
• Strong initiative and results oriented
• Ability to manage ambiguity and thrive
• Strong Project Management skills
• Clear communicator with ability to articulate ideas, rationale and nuance.
• Team player with excellent interpersonal skills, particularly with diverse cultures

Additional Requirements:

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

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and employees without regard to race, color, religion, creed, gender, gender identity
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