Omnichannel Activation Manager - Mondelez International
Rogers, AR
About the Job
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
This role is Hybrid out of our Bentonville, AR location.
Mondelēz has a bold ambition to be the leader in online snacking. This position partners deeply with our Customer Business Teams (CBT) and will be the critical business lead responsible for delivering activation across our brands and driving our digital commerce flywheel.
This role will work closely with the internal and customer teams to drive integrated marketing activations across modalities for all of our brands and growth strategies across the elements of our MDLZ Digital Commerce Flywheel: optimizing online assortment, maximizing online availability and in-stock rates, working closely with internal MDLZ teams to optimize content, build search strategies and manage retail media execution.
Ultimately, the Omnichannel Activation Manager is responsible for delivering Mondelēz’s long-term growth, activating our brands at our key customers to drive conversion and integrating all digital commerce operations into our everyday business management.
Main Responsibilities
+ Develop and execute Omnichannel business plans in partnership with our Customer Business Teams and HQ category planning teams. This includes ensuring our eCommerce best practices around assortment, content, search & activation are incorporated into customer plans.Assess key flywheel opportunities, develop and drive projects to address opportunities, record learnings and best practices to be shared across the MDLZ organization.
+ Drive omnichannel activations for MDLZ brands in partnership with the CBT and headquarters brand teams. Develop and build strategies for best-in-class conversion to propel our business in achieving our aggressive growth goals.Responsible for brief development, brainstorms, idea sell-in and execution. Manage agencies, partnerships and cross functional stakeholder as necessary to ensure program success.
+ Partner with our retailers to improve their digital commerce and activation capabilities and roadmap . This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.
Key KPIs :
+ Market share – total, in-store and online
+ Revenue and volume growth
+ Delivery of impactful omnichannel marketing activations
Stakeholders:
External
+ External Media Agencies & Data Vendors
+ Peer Network
Internal
+ Insights & Analytics teams across the organization
+ Media & Retail Media Strategy organization
+ Category marketing teams
+ Omnichannel Marketing & Activation Team across customers
Travel: Up to 25%
Qualifications :
+ Shopper, trade or brand marketing experience preferred
+ Bachelor's Degree Required
+ Digital commerce and retail media experience a plus
+ 4-6 years of CPG experience
+ Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
+ Knows how to get things done both through formal channels and informal network
+ Establishes partnerships with key internal support functions and stakeholders
+ Instills trust and credibility with customers to influence strategies and tactics
+ Understands origin and reasoning behind best practices; shares best practices across team
+ Competent presenting to internal and external leaders, can be trusted during challenging questioning
+ Experience driving success with a cross functional team
+ Strong, proactive communication skills
+ Customer focus, management planning
+ Capability/background in analytics and insights
+ Connection to external industry resources
The base salary range for this position is $103,500 to $142,275; the exact salary depends on several factors such as experience, skills, education, and budget. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.
In addition, Mondelez International offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Business Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including _Oreo_ and _Chips Ahoy!_ cookies, _Ritz_ , _Wheat Thins_ and _Triscuit_ crackers, and _Swedish Fish_ and _Sour Patch_ _Kids_ confectionery products —are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
Job Type
Regular
Category Planning & Activation
Sales
At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.
We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum
Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.
Join us and Make It An Opportunity!
Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
This role is Hybrid out of our Bentonville, AR location.
Mondelēz has a bold ambition to be the leader in online snacking. This position partners deeply with our Customer Business Teams (CBT) and will be the critical business lead responsible for delivering activation across our brands and driving our digital commerce flywheel.
This role will work closely with the internal and customer teams to drive integrated marketing activations across modalities for all of our brands and growth strategies across the elements of our MDLZ Digital Commerce Flywheel: optimizing online assortment, maximizing online availability and in-stock rates, working closely with internal MDLZ teams to optimize content, build search strategies and manage retail media execution.
Ultimately, the Omnichannel Activation Manager is responsible for delivering Mondelēz’s long-term growth, activating our brands at our key customers to drive conversion and integrating all digital commerce operations into our everyday business management.
Main Responsibilities
+ Develop and execute Omnichannel business plans in partnership with our Customer Business Teams and HQ category planning teams. This includes ensuring our eCommerce best practices around assortment, content, search & activation are incorporated into customer plans.Assess key flywheel opportunities, develop and drive projects to address opportunities, record learnings and best practices to be shared across the MDLZ organization.
+ Drive omnichannel activations for MDLZ brands in partnership with the CBT and headquarters brand teams. Develop and build strategies for best-in-class conversion to propel our business in achieving our aggressive growth goals.Responsible for brief development, brainstorms, idea sell-in and execution. Manage agencies, partnerships and cross functional stakeholder as necessary to ensure program success.
+ Partner with our retailers to improve their digital commerce and activation capabilities and roadmap . This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.
Key KPIs :
+ Market share – total, in-store and online
+ Revenue and volume growth
+ Delivery of impactful omnichannel marketing activations
Stakeholders:
External
+ External Media Agencies & Data Vendors
+ Peer Network
Internal
+ Insights & Analytics teams across the organization
+ Media & Retail Media Strategy organization
+ Category marketing teams
+ Omnichannel Marketing & Activation Team across customers
Travel: Up to 25%
Qualifications :
+ Shopper, trade or brand marketing experience preferred
+ Bachelor's Degree Required
+ Digital commerce and retail media experience a plus
+ 4-6 years of CPG experience
+ Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
+ Knows how to get things done both through formal channels and informal network
+ Establishes partnerships with key internal support functions and stakeholders
+ Instills trust and credibility with customers to influence strategies and tactics
+ Understands origin and reasoning behind best practices; shares best practices across team
+ Competent presenting to internal and external leaders, can be trusted during challenging questioning
+ Experience driving success with a cross functional team
+ Strong, proactive communication skills
+ Customer focus, management planning
+ Capability/background in analytics and insights
+ Connection to external industry resources
The base salary range for this position is $103,500 to $142,275; the exact salary depends on several factors such as experience, skills, education, and budget. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.
In addition, Mondelez International offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Business Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including _Oreo_ and _Chips Ahoy!_ cookies, _Ritz_ , _Wheat Thins_ and _Triscuit_ crackers, and _Swedish Fish_ and _Sour Patch_ _Kids_ confectionery products —are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
Job Type
Regular
Category Planning & Activation
Sales
At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.
We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum
Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.
Join us and Make It An Opportunity!
Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
Source : Mondelez International