National SVP, Digital Marketing and Content - American Heart Association

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.

Are you capable of putting storytelling, content distribution, and monetization at the center of the brand experience? 

In this role, you will lead a team that crafts digital marketing strategies and orchestrate plans that put science-based content at the center of brand experiences that drive revenue and relevance growth, and mission impact, across the American Heart Association/American Stroke Association consumer and science audiences. You will collaborate with multidisciplinary teams across the association, key agency partners, and freelancers to set the vision and strategy for a range of multi-channel digital marketing activities across the funnel. You will become a go-to marketing partner and advisor and lead teams to deliver innovative ways to engage a multitude of audiences via a variety of mediums. You will oversee the entire content lifecycle, from concept ideation to the merchandising of original programming over-owned, bought, and third-party media. You will collaborate with the sponsors, talent, business technology, development, and other marketing and communications teams to position the Association as the preeminent health partner for patients, professionals, and consumers across generations. You will inspire and mentor emerging talent and seasoned marketing professionals as you help grow and evolve the Website, CRM, Content Development, Social Media, and Syndication team's capabilities.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

• Create a multi-channel digital marketing enterprise that positions the Association as the global leader and trusted health partner in heart and brain health, and well-being, that delivers customer-focused science inspired solutions.
• Establish a business model that harnesses the power of our trusted brand and credible content to generate additional revenue and reach for greater mission impact.
• Lead and inspire a team of passionate marketing professionals in conceptualizing and achieving our short and long-term marketing and brand goals.
• Serve as an internal agency partner collaborating with colleagues across the organization to provide the digital content and creative needs for the organization’s internal needs and corporate partners.
• Drive the development of a modern marketing function that utilizes new platforms, technologies, and platforms to create digital communities and customer journeys to engage consumers across generations.
• Offer strategic counsel across the organization in defining and engaging targeted customer segments across digital mediums.
• Lead the conceptualization of an American Heart Association digital media company that includes:
• Daily content publishing strategy to drive deeper engagement and reach across channels and audiences.
• An integrated short-form strategy that is deployed as one voice across organization channels, leveraging the power of our grassroots footprint.
• Partnerships with studios, media channels, and other outlets to deploy longer form content rooted in rich story telling.
• 3rd party content license deals and opportunities that drive increased content development, reach, and revenue.
• Explore new technologies that allow for automated content creation and deployment.
• Drive customer demand, traffic to company websites, event attendance, membership, and product sponsorship by designing and implementing content for consumption across traditional/digital/social media/OTT marketing approaches.
• Ensure integration of marketing functions across the organization to ensure brand alignment and consistent positioning across audiences and avenues.
• Stay abreast of current and next-generation trends, technologies, and solutions; evaluate marketing and communications systems, processes, and procedures and drive innovation and continuous improvement; develop reporting tools, analytics, and metrics for marketing programs, to define success.
• Align and measure digital marketing strategies and outreach so they are consistent with the Association’s long-term organizational strategy and desired outcomes focus on both external and internal audiences.
• Serve on the senior team of the Chief Marketing Officer, and as staff liaison to the national Communications and Marketing Coordinating Committee volunteer leadership committee.

• Bachelor's degree in communications, journalism, marketing, or related field 
• Fifteen (15) years of marketing experience in a CPG company, consumer brand, healthcare organization, non-profit, or communications or storytelling organization.
• Ten (10) years of experience leading, managing, and evolving large marketing teams.
• Demonstrated ability to bring vision to life from concept to creation utilizing traditional and non-traditional avenues for reach and engagement.
• Digital expert, with a track record of success across all media channels.
• Ability to manage and pitch to key opinion-leading content networks/sponsors and profound knowledge and expertise in content marketing and sales. 
• Strong marketing and/or cause marketing consulting where you have successfully provided guidance around communications and marketing at the Corporate and branch office level.
• Experience in building a content business enterprise that expands an organization’s reach, impact, and revenue.
• Strong financial and business skills around P&L, budgeting, forecasting, and strategic planning
• A thorough understanding of either nonprofit or consumer-focused services industries
• Outstanding people management skills, recognizing the value of “bottom up” as well as “top down” information and idea flow; ability to deliver results through both influence and control.
• Superior written presentation, communication skills; the ability to interact credibly and diplomatically with all levels in an organization and in the outside community–tailoring communications effectively for different groups and stakeholders;
• Ability to effectively negotiate and manage agency partnerships, alliances with external organizations, and vendors.
• Ability to meet and interact with all levels of our staff, volunteers, and the public.
• Willing to travel domestically and internationally up to 25%.

Preferred Qualifications:

• A master’s degree in marketing and/or communications is preferred.
• Non-profit experience as a volunteer leader or staff member.

The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed.
  
  
• Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
  
  
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
  
  
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
  
  
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
  
  
• Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.

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EOE/Protected Veterans/Persons with Disabilities