National Account Manager - Albertson's - WX

Reports To: VP National Accounts

Location: USA Remote Home Office or Novato, CA (will consider Relocation)

Are you ready to combine your passion for wine and entrepreneurship to join one of the fastest growing wine companies in the world?

About Us:

WX Brands and Bread & Butter Wines has taken the wine industry by….not overthinking it.

• #2 fastest growing wine brand in the US (premium price segment) with the #1 Pinot Noir
• 6X consecutive Impact Magazine Hot Brand Winner
• #1 US Brand in Canada
• Fastest growing brand in the UK, #2 US Brand in Sweden, and #1 Pinot Noir in Norway

The results speak for themselves!

With offices located in Novato, CA and London, WX offers a unique working environment, with the fast pace of an entrepreneurial start-up and the down-to-earth atmosphere found in the Northern California wine industry. We seek people who are passionate about making a difference in the industry and their careers.

WX Brands is ranked the 13th largest wine company in the U.S. In 2021, 2022 & 2023, WX Brands was named by North Bay Business Journal as one of the best places to work.

Position Summary

We’re looking for a special person to join the National Accounts’ Sales Team at WX Brands. Reporting to the VP National Accounts, The National Account Manager (NAM) position is responsible for the sales of WX wine brands in targeted and emerging regional chains within a defined, multi-state, dedicated territory. In this role your focus will be Alberton’s Companies, Sprouts & WinCo as the anchors plus others.

This role is based out of your home office with regular travel expected. For the right candidate, we will consider relocation to Northern California.

Key focus areas include, but are not limited to:

• Execute call frequency goals on lateral call points within designated chains (Albertson’s Companies), build and maintain strong relationships with all key decision makers with account base
• Create annual business plan for each assigned retailer
  • Manage existing business for sustained, profitable growth
  • Identify opportunities for incremental business within existing customers
• Identify new customers by identifying Targets, developing them into Prospects, and converting them into Customers
• Plan for and sell-in multi-faceted programs to drive brand visibility and retail takeaway
• Fully own, document, and communicate all assigned account activity to RSM and account constituent list
• Fully understand account retail enterprise design and personnel hierarchy with RSM team to understand and effectively access distributor and retailer pricing structure
• Understand account mapping connection to the WX distributor network
• Identify and communicate with key distributor personnel who can influence account decision-making using a collaborative process with the RSM team
• Identify and resolve account management issues
• Regularly meet with and communicate to account buying influencers
• Maintain positive individual and enterprise relationships with assigned accounts
• Effectively monitor execution of retailer programming during the program
• Conduct Post Executional Analysis of retailer programming and communicate to retailer and account constituent list after the program
• Conduct and support retail execution surveys to assess and improve execution
• Conduct monthly Customer Price Reports in order to drive individual and organizational awareness of retail pricing dynamics
• Monitor performance of WX products within assigned accounts in order to ensure they are achieving retailer commercial objectives
• Monitor retailer performance against production agreement parameters to include communication with WX logistical and production management stakeholders
• Monitor individual performance against commercial accountabilities within assigned accounts
• Conduct all account management administrative activities in a thorough and timely manner
• Complete all WX administrative duties in a thorough and timely manner
  • Expense Management and Policy Compliance
  • Weekly Activity Reporting

Requirements (Education & Experiences)

• Seven plus years sales experience in beverage alcohol industry with extensive knowledge of wine business within the 3-tier distribution system and understanding of its trends, products, competitive issues, laws and business opportunities
• Experience calling on Alberton’s banners is a must
• B.S. or B.A, MBA preferred, or equivalent experience
• Ability to travel up to 30% of the time.
• Must possess a valid driver’s license and have a personal car (we offer an auto allowance)
• Proven success managing beverage alcohol sales to large retail chain accounts and achieving assigned commercial objectives
• Ability to prospect for new business and manage leads through a complex Project Management process through to completion.
• Experience developing and implementing marketing and sales strategies, creating pricing and promotional programs, rolling out new products, and doing the legwork on and off the road
• Must be able to recognize and solve problems, set goals, and achieve them.
• Excellent public speaking and presentation skills.
• Strong negotiation skills
• Strong time management skills
• Proficiency in analyzing and using sales data (to include depletions, shipments, syndicated data, and retailer scan data) to effectively manage business within assigned accounts and to sell-in incremental business opportunities
• Excellent oral and written communications skills.
• Highly proficient in Microsoft Office Suite (Excel, Word, Outlook, PowerPoint).
• Ability to work in a cross functional team environment and to influence, persuade, and collaborate with team members to achieve assigned commercial objectives.

WX Brands’ Core Values

• WORK WITH FIRE & HUSTLE – Works with a sense of urgency. Takes ownership & does whatever it takes. Works hard & play hard. Celebrates successes.
• KNOW YOUR STUFF – Gets it right the first time. Learns from mistakes. Is an expert in their field. Listens & learns from others.
• LASER FOCUS – Understands & believes in the WX Vision. Behaves consistently, and in alignment, with our goals. Achieves more by doing less.
• SELF STARTER – Ability to complete projects independently and with a spirit of urgency; manage multiple priority projects at once; demonstrate flexibility as priorities change.
• VALUE & SUPPORT EACH OTHER – Works collaboratively as a team. Treats others with respect. Champions all forms of diversity.

Perks:

WX offers a competitive benefits package including PTO starting at 19 days per year plus employee pricing on our amazing products! We offer an entrepreneurial environment that promotes career growth by leaps and bounds while being part of a team-oriented environment that knows how to have fun!

You can find out more by visiting our website: www.wxbrands.com