Multi-Channel Social Media Manager / Specialist
Job Summary
This in-office role focuses on creating, planning, designing, and implementing a dynamic social media strategy, with a primary emphasis on Instagram and secondary efforts on Facebook, Pinterest, TikTok, and LinkedIn. As a key member of our marketing team, you will help shape our online presence and drive engagement. This is a creative and strategic position where you’ll ensure all social media content aligns with our brand voice and goals. By analyzing performance data, you’ll identify actionable insights to increase visibility, enhance engagement, grow our community, and boost sales.
Responsibilities
- Develop and implement a social media strategy for Facebook, Instagram, Pinterest, and TikTok.
- Focus on growing presence on TikTok and Pinterest.
- Conduct thorough research on industry trends, seasonal themes, and competitors.
- Utilize content management tools to publish and manage online content efficiently.
- Collaborate with content creators to source UGC (user-generated content).
- Oversee PR initiatives and manage brand ambassador programs.
- Build, engage, and improve the social media community.
- Plan and execute social media giveaways.
- Create engaging video content, including in-person street interviews, IG Reels, and TikTok videos.
- Assist with photo shoots and other marketing projects.
- Attend local marketing and PR events to promote the brand.
- Analyze social media data to inform and improve future strategies.
- Capture product photos and design graphics as needed.
- Analyze SEO and google ads/trend metrics to improve brand messaging to improve sales conversion.
Requirements
- Creative personality and interest in food (foodie)
- Past experience and strong knowledge of social media platforms, with a focus on Instagram and TikTok.
- Proficiency in Canva and Adobe Creative Cloud (Adobe CC).
- Proven experience in creating reels and staying up-to-date with social media trends.
- Self-motivated and able to work independently while managing multiple projects and meeting deadlines.
- Exceptional writing and editing skills, with the ability to communicate ideas clearly and with attention to detail.
- Experience with video editing.
- Familiarity with design and content management tools.
- Photography experience is preferred but not required.
- Experience in meta ads or paid social media marketing is a must.
Notes
- This position entails 40 hours of work per week, with the possibility of additional hours in the case of special events and projects.
- Is required to work in-person at the Coral Gables office.
- Reliable transportation to and from the office and job-related errands and events and a Florida driver’s license.
- Ability to lift and carry 40 lbs.
- Be willing to take a background check.
- Be willing to take a drug test.