Merchandising Senior Product Leader - Delta Air Lines Inc.

At Delta Air Lines, we create world-class digital experiences that are customer-focused, innovative, easy-to-use and revenue-enhancing. The Merchandising team works cross-functionally with the Digital, Product Management, and IT teams to enhance and create new experiences on delta.com and the Fly Delta apps. The team is focused on evolving our approach to merchandising as we work to support critical strategic pillar initiatives and grow customer engagement and premium revenue along the travel ribbon.

As a Merchandising Senior Product Leader, you’ll have an eye for detail and work with internal stakeholders to help position Delta’s branded products, measure performance, propose and develop optimization tests, and identify and implement up-sell opportunities and premium customer experiences. For example, help us become best-in-class by introducing immersive on-board product experience merchandising or lead efforts to evolve our work using a “mobile-first” lens. You’ll keep your stakeholders up-to-date and build consensus on revenue-driving initiatives. You should be comfortable with ambiguity, building relationships and have a bias toward action.

Responsibilities:

• Use performance data and optimization testing to identify opportunities to grow premium up-sell and other insights to improve product positioning and customer education throughout the shopping flow and across digital direct channels.
• Lead team reporting including performance specific to merchandising touchpoints and KPIs, support continual reporting improvement including dashboard development in Adobe Analytics and Quantum Metric, drive reporting efficiency and support storytelling of team’s value.
• Drive recommendations, implementation, and prioritization on explorations with a willingness to take calculated risks that challenge the  status quo.
• Collaborate with teams of IT developers, UX designers, and cross-functional business teams to successfully deliver initiatives like refreshed upsell modal functionality or integration of additional content management platforms.
• Develop clear, concise copy that maintains a clear and consistent brand voice throughout the travel ribbon- from shopping to post-purchase.

Our culture is rooted in a shared dedication to living our values – Care, Integrity, Resilience, Servant Leadership, and Teamwork – every day, in everything we do. At Delta, our people are our success. At the heart of what we offer is our focus on Sharing Success with Delta employees. Exploring a career at Delta gives you a chance to see the world while earning great compensation and benefits to help you keep climbing along the way: 

• Competitive salary, industry-leading profit sharing program, and performance incentives  
• 401(k) with generous company contributions up to 9%  
• Paid time off including vacation, holidays, paid personal time, maternity and parental leave 
• Comprehensive health benefits including medical, dental, vision, short/long term disability and life benefits 
• Family care assistance through fertility support, surrogacy and adoption assistance, lactation support, subsidized back-up care, and programs that help with loved ones in all stages 
• Holistic Wellbeing programs to support physical, emotional, social, and financial health, including access to an employee assistance program offering support for you and anyone in your household, free financial coaching, and extensive resources supporting mental health  
• Domestic and International space-available flight privileges for employees and eligible family members 
• Career development programs to achieve your long-term career goals  
• World-wide partnerships to engage in community service and innovative goals created to focus on sustainability and reducing our carbon footprint 
• Business Resource Groups created to connect employees with common interests to promote inclusion, provide perspective and help implement strategies 
• Recognition rewards and awards through the platform Unstoppable Together 
• Access to over 500 discounts, specialty savings and voluntary benefits through Deltaperks such as car and hotel rentals and auto, home, and pet insurance, legal services, and childcare 

• Proven working experience in merchandising on a similar role.
• Prefer experience with Adobe Experience Manager or other e-Commerce platform
• Knowledgeable of analytical tools for performance measurement including Adobe Analytics
• An understanding of e-Commerce UX, content and development projects, and intuitive knowledge of how users interact and shop in a digital environment.
• Excellent ability to analyze data and understand market trends and translate them into actionable business strategies. 
• Strong communication skills, experience creating decks and presenting to senior leadership
• Able to forge relationships with internal stakeholders including the ability to influence without formal authority and collaborate with others
• Comfortable managing projects (Adobe WorkFront experience a plus) and able to juggle multiple projects simultaneously
• Consistently prioritizes safety and security of self, others, and personal data. 
• Embraces diverse people, thinking, and styles. 
• Possesses a high school diploma, GED, or high school equivalency. 
• Is at least 18 years of age and has authorization to work in the United States.