Media Planner - Complex
New York City, NY 10036
About the Job
Company And Culture
Created in 2002 by Marc Ecko, Complex is a leading global youth entertainment network showcasing the evolution of major pop culture categories, including streetwear and style, music, sneakers, and sports. Complex is a juggernaut in the content and culture space, delivering unprecedented global reach.
Complex is the world's definitive cultural commerce, content, and experiential platform. We have created an all-new operating system built for the next generation, seamlessly integrating discovery, inspiration, community, and shopping. The company represents an expansion of the original vision with a deep understanding of convergence culture and its impact on contemporary society.
Whether through video, long-form editorial, or social content, Complex tells stories that engage dynamic conversation with our communities. Our internet-breaking cover stories document the heroes of culture and take them to the next level through product collaboration and shoppability.
Complex has become experts in creating immersive environments at our IRL experiences and cultural events. ComplexCon is our flagship festival bringing together the world's most influential brands and artists for an unforgettable weekend of style, sneakers, art, design, food, music, inspiration and more.
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Join us to help redefine the way people shop, while building a global marketplace that moves at the speed of culture. Complex is committed to building a high performing team that is passionate about what they do and the communities we serve.
Everyone at Complex truly believes in the company and its mission; it's a requirement for working here. There is synergy within the teams that make Complex what it is, a well-oiled machine. Employees are at the forefront of the company's success because every one of us is given the opportunity to provide suggestions, feedback, and direction.
What You'll Do
- Media Strategy Development: Analyze market trends, audience behavior, and client objectives to create comprehensive media plans across various platforms, including digital, print, broadcast, and social media.
- Budget Management: Allocate budgets effectively across different media channels to maximize ROI while ensuring adherence to client guidelines.
- Campaign Execution: Coordinate with creative teams, vendors, and media partners to implement campaigns on time and within budget.
- Data Analysis: Monitor campaign performance using analytics tools, interpret data, and generate actionable insights to optimize strategies.
- Client Collaboration: Serve as a liaison between clients and internal teams, presenting media plans, performance reports, and strategic recommendations.
- Vendor Relations: Establish and maintain relationships with media vendors, negotiate rates, and stay informed about new advertising opportunities.
- Trend Monitoring: Stay updated on industry trends, emerging platforms, and innovative advertising techniques to maintain a competitive edge.
Who You Are
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- Proven experience as a Media Planner or in a similar role within a media or advertising company.
- Proficiency in media planning tools (e.g., Comscore, Nielsen, Google Ads, or similar).Strong analytical skills with the ability to interpret data and deliver actionable insights.
- Excellent negotiation, communication, and presentation skills.
- Detail-oriented with the ability to manage multiple campaigns simultaneously.
- Familiarity with emerging media trends and platforms.
What We Offer
- Best in class health, dental, and vision insurance
- Healthcare FSA
- Dependent Care FSA
- Commuter Benefits FSA
- Short-term/long-term disability and life insurance
- Paid Parental leave
- 401k with 4% match
- Pet Insurance
- Legal and Identity Theft Plans
- Vacation time and sick days
The Pay Range, which consists of salary and commission, for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Complex Total Rewards offerings for employees.
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
Complex participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
PI258166818
Source : Complex