Media Manager at Nine Line Apparel

Paid Media Manager Overview

We are seeking a skilled digital paid media manager with extensive experience developing, monitoring, optimizing, and reporting on Facebook/Google/SEM campaigns. Detailed knowledge of digital marketing tactics, specifically within Facebook, is required. While not required, prior agency experience is a significant plus.

Expectations include, but are not limited to: Expertise in backend Facebook advertising, to include the ideation and creation of Campaigns, Ad Sets, Ads; familiarity with the purchase funnel, and how to leverage tactics like retargeting, brand awareness campaigns, and page post engagements to drive website conversions; managing critical campaign KPIs like ROAS, spend, conversions, and engagement; experience in the development, monitoring, and optimization of PPC/SEO.

Strategic knowledge of different advertising tactics, techniques, and procedures is needed, but this role will also have the responsibility to tactically execute on the recommendations with the assistance of a marketing associate. It is expected that this position will deliver on-time, on-budget execution of all marketing support, while delivering year-over-year revenue growth through efficient & effective marketing spend. This is a full-time, on-site role at the Nine Line headquarters in Savannah, GA; includes benefits and compensation.

Primary Responsibilities

• Ownership of the Meta, Google, and other digital marketing channels and all associated paid media
• Management & development of integrated marketing campaigns to leverage assets in an effort to grow Nine Line brand awareness and conversions.
• Enforcement of creative asset timelines - including key dates, decision points, and lead times – to ensure internal design team is aware of and able to complete all necessary creative assets

Competencies

• Customer Segment Understanding
• Communication
• Organization
• Project Management
• Critical Evaluation/thinking/Problem solving
• Analytical