Media Coordinator - VisionPoint Marketing
Raleigh, NC 27601
About the Job
VisionPoint Marketing is a full-service marketing agency that specializes in higher education marketing. Our clients are higher education institutions of all sizes and missions from all across the United States. We are looking for an entry-level Media Coordinator who will assist our team by executing various tasks in support of our digital and traditional advertising campaigns, including but not limited to ad QA (quality assurance), research, campaign set-up and management and reporting. If you are interested in learning all you can about digital marketing and want the agency culture with the added bonus of working with colleges and universities across the country, this is the perfect entry-level position for you. The successful candidate will have extraordinary attention to detail, enjoy proofreading, and have a passion for digital marketing.
WHAT YOU’LL DO
- As a core role within the digital marketing team, work alongside Channel Specialists to execute top-notch campaigns for our higher-ed clients.
- Have a heavy focus on quality assurance; ensuring that client ads are error free, both grammatically and technically.
- Assist the team in researching keywords, target audiences, competitors, and other areas that will be used in the development of strategy and/or execution of marketing plans, as needed.
- Assist Channel Specialists in the upload and execution of campaigns across all digital marketing channels including (but not limited to) programmatic media, SEM, and social media.
- Work with the Accounting Specialist to ensure accurate invoicing of media.
- Work with Account Directors to ensure our team has the necessary account access in order to manage client campaigns.
- Implement, optimize, and maintain the full-cycle leads management process in collaboration with channel specialists and other project team members.
- Test and maintain the seamless transfer of leads to clients by utilizing lead automation software.
- Assist with analytics and reporting, as needed.
- Learn and maintain knowledge of digital media channels including paid search and paid social.
- Participate in various training related to digital marketing, including individual, one-on-one and group sessions.
EXPERIENCE & EDUCATION
The ideal candidate would possess the following skills, interest and experience:
- Bachelor’s degree in Marketing or a related field or equivalent experience.
- Currently hold or obtain Ads and analytics certification within the first 30 days of employment.
- Strong grammatical skills are imperative for this role.
- Strong verbal and interpersonal skills.
- Desire and demonstrate the ability to thrive within a team environment.
- Impeccable organizational skills, attention to detail and follow-through, even and especially including the mundane administrative tasks that are essential to the job.
- Passion to deliver work that’s excellent and efficient.
- Thirst for knowledge and passion to learn and grow in your area of expertise.
- Willingness to actively contribute to VisionPoint’s culture and embody our values.
- Experience with other marketing and measurement platforms (MailChimp, Salesforce, BrightEdge, R, etc.) is a bonus.
Don’t quite meet all of our requirements? Apply anyways. Research shows that people from underrepresented identities are less likely to apply to a job if they don’t match the posted requirements to a T. We at VisionPoint value diversity and want to continue creating a diverse, inclusive, and equitable environment. If this role and the prospect of serving the higher education sector excites you, but you are missing a few bullet points, we would still love to see your application. Even if this role isn’t the right fit, there’s a chance another role or a future opportunity could align with your experience.
WHAT WE ARE LIKE HERE AT VISIONPOINT
At VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, PTO and 401k. That’s why it’s important to us that future team members connect with – and contribute to – our culture. Our communication, our collaboration, our satisfaction and our growth are largely dependent upon whether we all, as individuals, embrace and live out our values. We believe in the work we do, we support each other, we work hard and we like to have a bit of fun too. When it comes right down to it, happy and fulfilled team members produce better work, and better work is what drives us every day.
VisionPoint Marketing fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.
Powered by JazzHR