Over the past 5 years, American Airlines has taken delivery of over 500 new aircraft and has invested billions of dollars in new aircraft, technology, infrastructure and most importantly, in our employees. We’ve built the largest airline in the world and are generating record-breaking profits, but we are just getting started. We are transforming our culture by focusing on validating the trust placed in us by our frontline team members and have broken ground on a brand new integrated campus where all 120,000 employees will interact and collaborate.
With the bulk of our integration behind us, we are focused on planning for the long-term and enhancing customer experience and shareholder value. That includes hiring MBAs to work on meaningful assignments to support the company’s pursuit of greatness and to ultimately become the next generation of leaders at American. Sound like an unrealistic expectation? Just consider that American’s Management Leadership Pipeline has for 30 years been the training ground for many leaders in the airline industry. In fact, the past three CEOs at American got their start as new hires in American’s MBA Pipeline, as did the current CEO at Virgin Atlantic and countless other executives at other Fortune 500 companies.
What is Commercial Strategy?
Commercial Strategy encompasses several departments that have a strategic focus on revenue generation, product development and merchandizing, and internal and external customer needs. Interns will work cross functionally and experience a full range of analytical projects involving quantitative and qualitative analysis such as pricing and yield/inventory management, conducting customer analysis on our loyalty travelers to identify opportunities that will drive loyalty in key markets, or analyzing on American’s Sales channels to identify opportunities to improve performance. Interns are expected to conduct thorough analyses and provide strategic recommendations to senior leadership
Typical work assignments include managing and/or consulting on strategic endeavors:
- Develop, present and implement strategies to address marketplace competition, changes in customer preference and improvements in technology, and marketing tools
- Formulate new pricing, product and E-commerce initiatives
- Utilize CRM data and customer research to understand trends and opportunities; leverage knowledge to drive revenue, increase yield, improve market share and enhance customer loyalty
- Structure, negotiate and implement sales and marketing programs, vendor agreements, distribution relationships and partner agreements
- Excellent oral and written communication skills including the ability to communicate with all levels of management
- Strong demonstrated analytical skills
- Ability to derive insight from data and form a solution used for strategic decision making
- Operate within a team environment, across departments, and with all levels of management
- Comfort with new technology and business software
- 2-5 years full-time experience in business, technical or related fields
- Enrollment in an accredited MBA program and completion of full year of course work is required.
- Commercial Strategy Groups
Alliances and Partnerships
While American Airlines may be the largest carrier in the world, no one airline can offer service independently to every market around the globe. With the development of strategic partnerships, Alliances and Partnership’s objective is to expand AA’s network globally, while also leveraging airline partners’ strengths in their respective home markets. By doing so, Alliances and Partnerships provides the ability for AA to compete in the global market and make it easier for our customers to travel anywhere they need to go.
American Airlines Cargo provides more than 100 million pounds of weekly lift to major cities across the globe. Our reputation as an industry leader in customer experience sets us apart as a preferred global shipping solution. As a business within a business, Cargo is responsible for Revenue Management (maximize revenue and earnings through pricing and traffic optimization), Sales Planning (developing Sales goal and customer strategies) and Strategy (product offering, network and partnership portfolio, data and business intelligence).
Customer Loyalty and Insights
CL&I marketing analysts are responsible for a full range of analytical marketing projects that have direct impact on our relationship with the customer. CL&I is responsible for designing and managing the AAdvantage® program, the world’s first and largest frequent flyer program, as well as analyzing customer data in order to provide rich customer insights for the larger organization.
Global Sales & Distribution Strategy
The Global Sales & Distribution department is responsible for American’s global relationships with all indirect channel customers booking through our Corporate, Travel Agency and Distribution partners. The indirect channel accounts for a significate majority of American’s flight revenue, and these customers are critical to American’s success. Of the 1,200+ team members within Global Sales and Distribution, the Sales & Distribution Strategy team drives forward the company’s short and long-term strategy through Sales program design and management, corporate account and agency deal consultation, network & program performance analysis, international Joint Business management, distribution strategy and B2B marketing.
Revenue management (RM) is one of the most important developments in transportation management since airline deregulation. As an innovator of RM practices and systems, American uses leading-edge technology to develop revenue maximizing strategies while striving to understand, anticipate and influence consumer behavior.
Additional Locations: Dallas/Ft Worth, TX
Requisition ID: 42599
Nearest Major Market: Fort Worth
Nearest Secondary Market: Dallas
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