Marketing Website Manager - Insight Global

Job Description:

Chevrolet Marketing is looking for a proactive Assistant Website Manager to support digital strategies for vehicle content, shopping tools, and marketing campaigns. This role ensures a seamless online research and shopping experience by collaborating with creative, marketing, UX, data, and analytics teams to optimize the customer journey.

Job Requirements:

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• 3+ years of experience in digital marketing or product management for high-traffic consumer websites.
• Agency experience is a plus.

• Strong leadership, project management, and communication skills.
• Deep understanding of UX design, digital marketing best practices, and SEO.
• Familiarity with online shopping tools and content management systems.
• Experience with usability testing, A/B testing, and CGI asset creation.
• Analytical skills to interpret site metrics and recommend enhancements.
• Passion for the automotive industry and familiarity with electric vehicles (EVs) is a plus.

Day-to-Day Responsibilities:

• Drive the digital customer experience strategy across key channels.
• Define features and functionality to effectively communicate the brand story.
• Manage processes and timelines, coordinating with production and creative agencies.
• Lead external agency teams to execute the digital strategy aligned with brand goals.
• Collaborate with marketing colleagues and internal partners to improve the website and drive KPIs.
• Implement industry best practices, usability research, and customer insights.
• Review analytics and provide insights for digital optimization, including A/B testing.
• Conduct usability studies, competitive reviews, and benchmarking to drive improvements.
• Oversee content strategy, management, and asset creation for vehicle model pages and shopping tools.
• Research, develop, and optimize content for the website and digital platforms.