Marketing and Web Analyst at University at Albany

Marketing and Web Analyst

About University at Albany:
Established in 1844 and designated a University Center of the State University of New York in 1962, the University at Albany's broad mission of excellence in undergraduate and graduate education, research, and public service engages a diverse student body of more than 17,000 students in nine schools and colleges across three campuses.

Located in Albany, New York, New York State's capital, the University is convenient to Boston, New York City, and the Adirondacks.

Job Description:
The University at Albany's Office of Communications and Marketing (OCM) is seeking an experienced Marketing and Web Analyst. This position will report to the Associate Director of Marketing and will be responsible for collecting and analyzing data and providing both quantitative and qualitative insights that inform actionable recommendations for the larger marketing strategy of the University. The Marketing and Web Analyst will create actionable reports that will assist in developing the strategy for the website optimizations and advertising and marketing campaigns. Candidates should possess an in-depth knowledge of web and marketing analytics. By analyzing and reporting on campaign effectiveness, gathering insights from research, and mining website data using analytics and tracking platforms, this role will significantly contribute to the development of data-driven marketing strategies.

Primary Responsibilities:

• Evaluate the effectiveness and performance of the UAlbany website utilizing Google Analytics 4 (GA4) to assist the web team in ongoing efforts to improve search engine optimization (SEO).
• Evaluate the effectiveness of marketing and advertising campaigns by analyzing key performance metrics such as conversion rates, click-through rates, completion rates and more against campaign spend and overall budget.
• Generate and share regular analytics reports on web and campaign performance, highlighting key metrics and trends and offering suggestions for optimizations.
• Understand and be able to assist in the implementation of industry best practices specific to web and advertising spaces, which means constantly learning and staying up to date on the changing landscape of web and marketing.
• Work with outside vendors and contractors to execute effective media buys.
• Other reasonable duties as assigned

Functional and Supervisory Relationships:

• Reports to Associate Director of Marketing

Job Requirements:

• Knowledge of marketing; analytics and tools to conduct analysis for both marketing and web.
• Proficiency in industry best practices.
• Excellent organizational and communication skills; ability to communicate effectively across units and internally.
• Applicants must address the ability to work with culturally diverse populations in their application.
• Self-starter; ability to work independently and in a fast-paced environment, managing multiple projects at once.

Requirements:
Minimum Qualifications:

• Bachelor's degree in marketing, analytics or related field from a college or University accredited by the US Department of Education or internationally recognized accrediting organization.
• 2-4 years of experience in marketing and web analytics to include experience with web, advertising and social media analytics tools and campaign management suites (e.g., GA4, Google Tag Manager, Google Search Console, Meta Business Suite, LinkedIn Campaign Manager, etc.).
• 2-4 years of experience analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategy.
• 2-4 years of experience creating regular metrics and analytics reports on web and campaign performance that include suggestions for optimizations.
• Proficiency in Microsoft Office Suite
• Applicants must demonstrate an ability to develop inclusive and equitable relationships within our diverse campus community
• Applicants must demonstrate an ability to support diversity, equity, access, inclusion, and belonging relative to their role

Preferred Qualifications:

• Experience working in a higher education marketing setting.
• Master's degree from a college or University accredited by the US Department of Education or internationally recognized accrediting organization.
• Experience with Tableau or similar software.
• Professional development certifications, such as Google Data Analytics certification

Additional Information:
Professional Rank and Salary Grade: SL-3, $62,000-$67,000

Special Note: Visa sponsorship is not available for this position. If you currently need sponsorship or will need it in the future to maintain employment authorization, you do not meet eligibility requirements.

The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, without exception, prepare, publish and distribute an Annual Security Report. This report consists of two basic parts: disclosure of the University's crime statistics for the past three years; and disclosures regarding the University's current campus security policies. The University at Albany's Annual Security Report is available in portable document format [PDF] by clicking this link http://police.albany.edu/ASR.shtml

Pursuant to NYS Labor Law 194-A, no State entity, as defined by the Law, is permitted to rely on, orally or in writing seek, request, or require in any form, that an applicant for employment provide his or her current wage, or salary history as a condition to be interviewed, or as a condition of continuing to be considered for an offer of employment, until such time as the applicant is extended a conditional offer of employment with compensation, and for the purpose of verifying information, may such requests be made. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov.

THE UNIVERSITY AT ALBANY IS AN EO/AA/IRCA/ADA EMPLOYER

Please apply online via https://albany.interviewexchange.com/jobofferdetails.jsp?JOBID=183824

Application Instructions:
Applicants MUST submit the following documents:

• Resume
• Cover letter stating all the required minimum qualifications and any of the applicable preferred qualifications
• List of 3 professional references with e-mail addresses and telephone numbers

Note: After submitting your resume, the subsequent pages give you instructions for uploading additional documents (i.e. cover letter etc.).

Closing date for receipt of applications: February 2, 2025