Marketing Strategy Vice President - Chase Card Services - JPMorgan Chase
Wilmington, DE
About the Job
About this Position
The mission of the Co-Brand Cross Partner Marketing team is to engage our Customers with personalized strategies so they believe in the value of Chase and their Co-Branded Card, choosing it first for all spending, borrowing, and banking needs.
As the Vice President of Marketing Strategy you will drive customer engagement by developing strategies informed by insights and data analytics, maintaining a comprehensive understanding of the customer, and utilizing new capabilities to deliver more effective and personalized messaging.
The open position sits within the Co-Branded Card organization of Card Services, a key business within Chase's Consumer & Community Banking group.
Job responsibilities
+ The Co-Brand Cross Partner Marketing Manager will be responsible for developing Customer-centric engagement strategies that reinforce the value of our card products at key, relevant moments.
+ The Marketing Manager will build scalable Co-Brand specific communication roadmaps laddering to key strategic priorities with a clear measurement plan. This work requires leaning into new internal capabilities such as accessing real time data for targeting and personalization, testing SalesForce Marketing Cloud Journeys, and exploring channel expansion opportunities. This person may work with external partners (Visa Campaign Solutions and Capgemini) when they can provide incremental capabilities reinforcing value propositions at key moments.
+ The individual should possess a strong understanding of the primary factors influencing card profitability and be adept at independently seeking solutions and innovating in unchartered areas.
+ In addition to working closely to support the needs of the 11 Co-Brand partner teams, strong partnership with cross lines of business partners is pivotal as the role requires collaboration with Data & Analytics, Finance, Marketing Transformation teams, Execution teams, and Customer Marketing Experience.
Required qualifications, capabilities, and skills
+ Master's or Bachelor's Degree required
+ Background in credit card marketing, strategy, and knowledge of card economics
+ Experience in segmentation strategies, marketing channels, business case development, and campaign performance evaluations
+ 10+ years of work experience
Preferred qualifications, capabilities and skills
+ Be a self-starter with a proven track record of developing compelling marketing strategies and analytics that deliver results
+ Proficient in navigating and excelling in undefined or uncharted areas
+ Strategic and creative thinker that will identify new and innovative opportunities
+ Customer focused on a varying and diverse set of needs (Cardmembers and Co-Brand partners)
+ Possess mindset to balance the business, partner, strategic, customer, and financial objectives while ensuring flawless marketing execution
+ Team player with interpersonal skills and leadership potential collaborating across Co-Brand organization, Analytics, Finance, Marketing, Execution, and Transformation teams
+ Past experience with SalesForce Marketing Cloud preferred
+ Communicate effectively and confidently (both verbal and written) and develop executive-level presentations
+ Strong project management skills, including the ability to successfully manage multiple projects simultaneously in a fast paced, fluid environment with tight deadlines
+ Superior proficiency in Excel and PowerPoint
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
The mission of the Co-Brand Cross Partner Marketing team is to engage our Customers with personalized strategies so they believe in the value of Chase and their Co-Branded Card, choosing it first for all spending, borrowing, and banking needs.
As the Vice President of Marketing Strategy you will drive customer engagement by developing strategies informed by insights and data analytics, maintaining a comprehensive understanding of the customer, and utilizing new capabilities to deliver more effective and personalized messaging.
The open position sits within the Co-Branded Card organization of Card Services, a key business within Chase's Consumer & Community Banking group.
Job responsibilities
+ The Co-Brand Cross Partner Marketing Manager will be responsible for developing Customer-centric engagement strategies that reinforce the value of our card products at key, relevant moments.
+ The Marketing Manager will build scalable Co-Brand specific communication roadmaps laddering to key strategic priorities with a clear measurement plan. This work requires leaning into new internal capabilities such as accessing real time data for targeting and personalization, testing SalesForce Marketing Cloud Journeys, and exploring channel expansion opportunities. This person may work with external partners (Visa Campaign Solutions and Capgemini) when they can provide incremental capabilities reinforcing value propositions at key moments.
+ The individual should possess a strong understanding of the primary factors influencing card profitability and be adept at independently seeking solutions and innovating in unchartered areas.
+ In addition to working closely to support the needs of the 11 Co-Brand partner teams, strong partnership with cross lines of business partners is pivotal as the role requires collaboration with Data & Analytics, Finance, Marketing Transformation teams, Execution teams, and Customer Marketing Experience.
Required qualifications, capabilities, and skills
+ Master's or Bachelor's Degree required
+ Background in credit card marketing, strategy, and knowledge of card economics
+ Experience in segmentation strategies, marketing channels, business case development, and campaign performance evaluations
+ 10+ years of work experience
Preferred qualifications, capabilities and skills
+ Be a self-starter with a proven track record of developing compelling marketing strategies and analytics that deliver results
+ Proficient in navigating and excelling in undefined or uncharted areas
+ Strategic and creative thinker that will identify new and innovative opportunities
+ Customer focused on a varying and diverse set of needs (Cardmembers and Co-Brand partners)
+ Possess mindset to balance the business, partner, strategic, customer, and financial objectives while ensuring flawless marketing execution
+ Team player with interpersonal skills and leadership potential collaborating across Co-Brand organization, Analytics, Finance, Marketing, Execution, and Transformation teams
+ Past experience with SalesForce Marketing Cloud preferred
+ Communicate effectively and confidently (both verbal and written) and develop executive-level presentations
+ Strong project management skills, including the ability to successfully manage multiple projects simultaneously in a fast paced, fluid environment with tight deadlines
+ Superior proficiency in Excel and PowerPoint
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
Source : JPMorgan Chase