Marketing Specialist - SEDAA

Position #1

***Fully Remote*** 

Pay Range - 15 -20/hr 
Marketing Manager 

Position #2

Request Title: Product Marketing Specialist

Location: Newtown Square, PA

Position Overview: We are looking for an experienced and dynamic Product Marketing Specialist to join our team. In this role, you will be responsible for developing and executing marketing strategies that highlight the value of our products to target customers. You will collaborate with product, sales, and marketing teams to drive product adoption, optimize go-to-market strategies, and ensure consistent product messaging across all channels.

Key Responsibilities:

1. Go-to-Market Strategy:

• Develop and execute go-to-market strategies for new product launches and updates.
• Create product messaging and value propositions that resonate with target audiences and differentiate products from competitors.

2. Product Positioning & Messaging:

• Craft compelling messaging and positioning for each product that aligns with the overall brand strategy.
• Collaborate with the sales and marketing teams to ensure product positioning is communicated consistently across all channels, including digital marketing, sales collateral, and presentations.

3. Content Development:

• Create and manage product-focused content, including brochures, data sheets, website content, case studies, whitepapers, and blog posts.
• Partner with the digital marketing team to produce product-related marketing materials for various channels, including email campaigns, social media, and events.

4. Collaboration with Product Teams:

• Work closely with the product development team to understand product roadmaps and ensure marketing strategies align with product features and timelines.

Qualifications:

• bachelor's degree in marketing, Business, or a related field.
• 2+ years of experience in product marketing or related roles, preferably in a technology or SaaS company.
• Strong understanding of product lifecycle, positioning, and go-to-market
• Excellent written and verbal communication skills, with the ability to create compelling product messaging.
• Strong project management skills, with the ability to handle multiple projects and deadlines.

Preferred Skills:

• Experience working in B2B product marketing.
• Familiarity with agile product development methodologies.
• Knowledge of digital marketing tactics, including SEO, content marketing, and paid advertising.
• Experience with product marketing for SaaS products or technology solutions.

Pay Range - 25 -32/hr

Job Id - 71878

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Position #3

Job Title:  Marketing Strategist

LOOKING FOR CANDIDATES LOCAL AND RESIDING IN CALIFORNIA. CLIENT'S CELL PHONE TO BE PROVIDED. 

CANDIDATE WILL BE REQUIRED TO GO TO THE OAKLAND GO UPON REQUEST IF WITHIN SERVICE TERRITORY. IF SELECTED CANDIDATE IS OUTSIDE OF SERVICE TERRITORY THE ASSIGNMENT WILL BE 100% REMOTE.

TOP THINGS LOOKING FOR:

1.  Marketing experience
2.  Fit to job description

Department Overview

Cleint's Marketing and Communications department is responsible for the planning, development and execution of strategies, tactics and customer communications that drive positive customer experiences and/ or participation with client's products and program offerings. This includes communications for service planning, safety and emergency preparedness, residential and business rate education, energy efficiency, income qualifying programs, clean energy, transportation electrification, decarbonization and a variety of other initiatives designed to help customers understand their service and achieve their sustainability goals.

Position Summary

This role is responsible for crafting and executing marketing strategies to boost awareness and participation in cleint's resiliency and energy storage programs. Key responsibilities include developing a marketing plan aligned with company goals and implementing outreach strategies for customer programs that support energy storage and resiliency. Significant coordination with internal partners, external vendors, and stakeholders is required to ensure alignment, reconcile feedback, and provide ongoing support throughout the go-to-market and reporting phases.

You will collaborate closely with line-of-business product and program managers, Customer Experience and Insights, Customer Contact Centers, and external marketing and advertising agencies to implement best-in-class marketing campaigns and customer communications that meet business objectives and enhance customer experience.

Client offers several resiliency programs designed to support innovative and reliable energy solutions. These programs provide financial assistance to customers who experience frequent power outages, both planned and unplanned, to help them acquire backup power options when needed. Programs include the Generator Battery and Rebate Program, Permanent Battery Storage Rebate Program, Backup Power Transfer Program and Residential Storage Initiative. These programs can be managed in-house or by local third parties.

Responsibilities:

Marketing specific

• Develop and implement a marketing plan to promote Resiliency programs, including strategies, channels, messaging, and tactics.
• Review and provide feedback on lead generation for external solutions providers like contractors and distributors.
• Communicate activities and deliverables to internal stakeholders and recommend improvements as needed.
• Coordinate project timelines and deliverables with project managers and optimize plans for roll-out.

Cross-functional Coordination

• Provide guidance for the development of various creative outputs, including advertising, direct-to-customer marketing, sales presentations, turn-key communications, collateral, and web updates.
• Collaborate with Marketing and Communications partners to create campaign and tactical briefs for external agencies that align with marketing plans. Ensure that briefs are consistent with program and messaging strategies.
• Assist in the creation and editing of presentations and materials used for strategic planning.
• Work closely with business partners to align outreach to desired program goal attainment through campaign development and execution.

Data-Driven Campaign Management and Reporting

• Analyze campaign metrics and recommend optimizations to meet goals.
• Establish data requirements for effective targeting with external agencies.
• Ensure timely delivery of communications through prioritization and information-sharing.
• Provide ongoing and ad hoc reports as needed by management.
• Update senior leadership on program outreach status.

Qualifications

Minimum:

• Bachelor’s degree in marketing, Business, or related discipline, or equivalent work experience
• 5 years of experience managing the development and delivery of marketing materials, defining strategic objectives, setting metrics, and measuring performance

Desired:

• Exceptional critical thinking skills to reach successful outcomes in ambiguous and dynamic situations.
• Demonstrated project management skills.
• Experience in Consumer marketing
• Strong written communication skills with ability to write content for marketing and communication materials, and business presentations.
• Prior experience building, launching, and managing multi-channel marketing programs and campaigns, and with marketing automation platforms.
• Proven ability to foster trust and collaborative partnerships with colleagues and internal stakeholders.
• Analytical and organizational skills with excellent attention to detail.
• Ability to work proactively and self-start in a fast-paced, team driven environment.
• Experience working in environmental or energy related field a plus.
• Passion for clean energy and/or sustainability
• Customer-first mindset

Pay Range - 40 -50/hr

Job Id - 2997