Marketing Specialist at Storm Manufacturing Group

SUMMARY OF POSITION: We are seeking a dynamic and detail-oriented Marketing Specialist to join our marketing team. In this role, you will play a critical part in supporting the planning, execution, and analysis of marketing campaigns, ensuring that all initiatives align with the Kingston Valves and Superior brand strategies. The ideal candidate will have a proven track record in campaign management, content creation, and cross-functional coordination, with strong organizational and communication skills.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Regular Functions include:

Campaign Management & Execution:

• Assist in the development and execution of multi-channel marketing campaigns, including digital, email, print, and social media.
• Create the social media calendar and manage social media accounts.
• Coordinate with internal departments and external vendors to support marketing initiatives.

Collateral & Asset Management:

• Manage and maintain a library of marketing assets, including brochures, presentations, product information, and promotional materials.
• Ensure that all marketing collateral is updated regularly and adheres to brand guidelines.
• Assist in the creation and distribution of marketing materials for sales and customer support teams.

Event Coordination:

• Plan and coordinate trade shows, conferences, and company events, including vendor management, logistics, and promotional materials.
• Ensure seamless execution of events, including pre-event promotion, day-of support, and post-event analysis.

Vendor & Partner Coordination:

• Liaise with external vendors, agencies, and freelancers to ensure high-quality and timely delivery of services.
• Negotiate contracts and manage budgets for marketing.

Periodic Functions include:

• CRM and marketing software management (Salesforce and Pardot)
• Website management (Wordpress and Shopify)
• Customer research and analysis (customer satisfaction and NET score reports)

Supervisory Responsibilities:

• This role does not supervise anyone.

MINIMUM QUALIFICATIONS

Education and/or Experience:

• Bachelor’s Degree or equivalent work experience of Minimum 3 years of related experience.
• Bilingual - ability to speak Spanish an asset.

Professional/Technical Training and Skills include:

• Proven working experience in digital marketing, particularly within the industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience with direct marketing, market segmentation and marketing research.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website and marketing analytics tools.
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Working ability Microsoft Office and Graphic Design software.
• Fluent in CRM and emerging Marketing Automation technologies.

Licenses and Certifications include:

• N/A