Marketing Specialist - Storm Industries, Inc.

SUMMARY OF POSITION: We are seeking a dynamic and detail-oriented Marketing Specialist to join our marketing team. In this role, you will play a critical part in supporting the planning, execution, and analysis of marketing campaigns, ensuring that all initiatives align with the Kingston Valves and Superior brand strategies. The ideal candidate will have a proven track record in campaign management, content creation, and cross-functional coordination, with strong organizational and communication skills.

A. ESSENTIAL DUTIES AND RESPONSIBILITIES

Regular Functions include:

Campaign Management & Execution:

• Assist in the development and execution of multi-channel marketing campaigns, including digital, email, print, and social media.
• Create the social media calendar and manage social media accounts.
• Coordinate with internal departments and external vendors to support marketing initiatives.

Collateral & Asset Management:

• Manage and maintain a library of marketing assets, including brochures, presentations, product information, and promotional materials.
• Ensure that all marketing collateral is updated regularly and adheres to brand guidelines.
• Assist in the creation and distribution of marketing materials for sales and customer support teams.

Event Coordination:

• Plan and coordinate trade shows, conferences, and company events, including vendor management, logistics, and promotional materials.
• Ensure seamless execution of events, including pre-event promotion, day-of support, and post-event analysis.

Vendor & Partner Coordination:

• Liaise with external vendors, agencies, and freelancers to ensure high-quality and timely delivery of services.
• Negotiate contracts and manage budgets for marketing.

Periodic Functions include:

• CRM and marketing software management (Salesforce and Pardot)
• Website management (Wordpress and Shopify)
• Customer research and analysis (customer satisfaction and NET score reports)

Supervisory Responsibilities:

• This role does not supervise anyone.