Marketing Specialist, Senior/ Marketing Specialist - Promotions - Orange County Transportation Authority

Why OCTA:

Discover work that moves you in a dynamic and innovative setting. Be part of a team delivering Orange County’s transportation network of today and creating a vision for the future.

OCTA is the county’s transportation planning commission and public transit operator. With a focus on safety and accountability, we plan, fund, and implement countywide projects that include bus and rail transit, freeways and express lanes, rideshare, microtransit, paratransit, active transportation, and environmental programs.

We’re passionate about creating a balanced, equitable and sustainable transportation system that reflects the diverse travel needs of the county’s 34 cities and 3.2 million residents. 

Our employees rated OCTA as a top workplace in Orange County. Come join us on our mission of keeping Orange County moving.

Overview:

Under general direction, leads, coordinates, and manages innovative marketing programs.  Develops and implements innovative marketing programs with emphasis on research, strategic planning, execution, problem solving and evaluation.

Marketing Specialist, Senior - This is an exempt position in Salary Grade ­­P: Min $81,244.80 – Mid $96,491.20 – Max $111,716.80 annually. The starting salary will be within this range based on qualifications.

Marketing Specialist - This is an non-exempt position in Salary Grade ­­M: Min $32.06– Mid $38.19 – Max $44.31 per hour. The starting salary will be within this range based on qualifications.

The position will remain open until a candidate is selected.

This list is intended to indicate the general nature and level of work performed by employees within this classification and is not designed to be interpreted as an exhaustive listing of all tasks required of employees assigned to this job.

Displays High Integrity & Honesty: Takes personal responsibility, acts with honesty and consistency.

Has Technical and Professional Expertise: Has the technical skills, product knowledge and professional skills to do the job.

• Innovates and delivers compelling marketing campaigns, advertising programs, and promotions finely tuned to align with our strategic vision. Develops, executes, and evaluates these efforts, ensuring objectives are met and exceeded.
• Harnesses creativity to craft impactful promotional strategies aimed at boosting adoption of alternative transportation modes. Responsible for spreading awareness and making a difference in the way people travel.
• Develops requisitions, writes scopes of work, and evaluates proposals for marketing contracts; represents marketing in contract negotiations for procurement of goods and services; develops and implements strategic advertising plans in conjunction with various media vendors.
• Writes and edits reports, proposals, and public information collateral copy as required according to standard Associate Press/United Press International style and Chicago Press standards.
• Presents marketing and transportation demand management (TDM) programs with eloquence and effectiveness; conveys the vision of the authority and inspires others.

Takes Initiative: Initiates new programs, processes, relationships, or technologies to accomplish goals.

• Reads, evaluates, and recommends appropriate action regarding proposals based on both qualitative and quantitative research. Compiles summary of results and action plan.

Drives for Results: Operates with speed and intensity, translates long-term goals into immediate actions.

• Takes the lead in steering the collaboration between external consultants and internal creative team, ensuring the delivery of effective and captivating marketing campaigns that make an impact on time.
• Develops and monitors program budget and crafts reports for management review.
• Dives deep into market trends, translating raw data into meaningful insights. Leverages these insights to develop strategic plans aimed at capturing the attention of the target audience.

Works in a Collaborative Manner with Others: Works in a collaborative manner with others, helps resolve unproductive conflict.

• Interfaces and collaborates with cross-functional personnel and external customers and vendors.
• Develops creative and innovative solutions and provides direction to consultants.

Marketing Specialist, Senior - Any combination of education and experience equivalent to a bachelor's degree in public transportation, marketing, communications, public relations, business administration or a related field with a minimum of five years of related professional experience which demonstrates marketing and project management capabilities.

Marketing Specialist - Any combination of education and experience equivalent to a bachelor's degree in public transportation, marketing, communications, public relations, business administration or a related field with a minimum of three years of related professional experience which demonstrates marketing and project management capabilities.

Working Conditions/Physical Activities:

(The physical demands described are representative of those that must be met by the employee to successfully perform the essential functions of this job. OCTA provides reasonable accommodation to enable individuals with disabilities to perform the essential functions).

Positions in this class typically require:

• Work may be performed in a stressful, fast-paced office environment, depending upon assignment.
• Requires ability to understand verbal communication and to respond effectively.
• Positions in this class typically require: Reaching, Finger Dexterity, Grasping, Feeling, Talking, Hearing, Seeing, and Repetitive Motions in computer use.

Hazardous Conditions:

Positions in this class may also include these factors:

• Travel 
  
  

Compensation and Benefits:

OCTA offers an attractive compensation and benefits package that includes medical, dental and vision health insurance programs, flex time (may be available), paid sick leave, paid vacation and holidays, short-term and long-term disability, life insurance, flexible spending accounts, retirement, deferred compensation plan, educational reimbursement, excellent in-house training programs, free transportation passes for the employee and dependents, wellness and ergonomic programs, and much more. OCTA has a hybrid remote work program. Eligibility is dependent on manager’s approval.

OCTA is an equal employment opportunity employer that recruits, hires, and promotes qualified people without regard to race, color, religion, creed, ancestry, national origin, age, sex, pregnancy, gender, gender identity and/or expression, sexual orientation, marital status, medical condition, disability, genetic information, military and veteran status, or other legally protected status.