Marketing Specialist - Wireless CCTV

Wireless CCTV, LLC (“WCCTV”) located in Richardson, Texas, is a subsidiary of Wireless CCTV Ltd originally established and located in the UK. WCCTV is the market leader for rapid deployment, mobile surveillance systems specifically designed to deliver video securely and efficiently via 4G LTE networks. (https://www.wcctv.com/).

Wireless CCTV LLC prides itself on developing innovative, customer-focused products and providing world-class customer support services.The Company's range of video surveillance solutions includes:

• Rapid deployment pole cameras
• Mobile surveillance trailers
• Time lapse video services

We are looking for an experienced Marketing Specialist having primary responsibility for supporting WCCTV’s U.S. marketing strategy by effectively implementing key marketing programs in support of ongoing sales lead generation. Provides day-to-day support with marketing activities and delivers analysis of marketing information in report format to Senior Management, including competitor research and departmental performance to advise future strategy.

Additional responsibilities include:

• Support and assist the Marketing Director by implementing key tactics from the Company’s marketing strategy.
• Assist in formulating and deploying effective marketing content, including video content, email marketing campaigns, case studies, press releases and running online events.
• Work alongside WCCTV’s SEO Executive and Marketing Copywriter to develop and maintain web presence by providing engaging content and thought-leadership pieces, including creating graphics, images, and organizing photography and video.
• Contribute to the Company’s social media strategy, including sales initiatives and HR objectives.
• Maintain and improve the Company’s central marketing resources library and promote adherence to brand guidelines. Evaluate, re-format and print branded documents prepared by non-marketing colleagues.
• Act as a point of escalation for queries from the Marketing team and other colleagues. Provide team leadership where applicable and escalate critical items promptly to the Corporate Marketing Director.
• Build relationships with internal and external stakeholders, e.g., colleagues, customers and partners, ensuring ongoing and continuous communication.
• Carry out research on market trends, market opportunities, and competitor and target customer analysis to inform future value propositions.
• Provide support with offline channels such as tradeshows and exhibitions.
• Keep abreast of new and emerging marketing techniques and new channels.
• Ensure all Marketing efforts comply with internal marketing standards and follows set processes for routine work.

Education and Experience Requirements:

• Bachelors degree in Marketing, Business, Communications or related discipline or equivalent required.
• Minimum of 4 years of previous corporate B2B marketing experience to include formulating and implementing marketing content, digital marketing, content strategy, content development, sales materials, presentations and videos. Previous experience coordinating and supporting trade shows and other events for the Sales function preferred.
• In-depth understanding of Marketing principles, strategies, and digital marketing tactics, including branding, social media and market research.
• Experience with Marketing automation platforms, CRM systems and email marketing tools.
• Experience developing and managing multi-channel marketing campaigns (digital, social, content, email, tradeshows, etc.).
• Excellent writing, editing and proofreading skills, with high attention to detail required. Adept at creating both short and longform content.
• Proven ability to develop and execute Marketing communication projects independently.
• Demonstrated proficiency in Marketing tools and relevant software applications to include:
• Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro)
• Canva / Visme
• Video Editing Tools (e.g., Final Cut Pro, Adobe Premiere, or similar)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing tools (e.g., MailChimp, Constant Contact)
• Ability to work independently as well as collaboratively within a team setting. Experience working with internal Sales teams in a high growth environment.
• Strong planning, organizational, time management, organization and problem-solving skills with the ability to meet deadlines.

Work hours are Monday to Friday, 8:30 am to 5:30 pm in the office at the Company’s US headquarters in Richardson, Texas.

Compensation and Benefits Offered:

• Competitive salary up range of $70,000 to $80,000 per year depending upon experience.
• 10 days paid vacation (increases with length of service) + seven (7) paid Company holidays.
• Company provided medical, dental, vision, short-term disability and life insurance plans.
• 401k Plan with Company match of up to 4% and immediate vesting.

WCCTV is committed to the success of its employees and demonstrates this through our development of people. The successful candidate can expect to receive comprehensive training, coaching and support as well as opportunities for advancement.

WCCTV is an Equal Opportunity Employer.

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift

Work Location: In person