Marketing Specialist - Dignity Health
Phoenix, AZ
About the Job
Overview
Hello humankindness Located conveniently in the heart of Phoenix Arizona St. Josephs Hospital and Medical Center is a 571-bed not-for-profit hospital that provides a wide range of health social and support services. Founded in 1895 by the Sisters of Mercy St. Josephs was the first hospital in the Phoenix area. More than 125 years later St. Josephs remains dedicated to its mission of caring for the poor and underserved.We are extremely proud to be a nationally recognized center for quality quaternary care medical education and research. St. Josephs includes the internationally renowned Barrow Neurological Institute Norton Thoracic Institute Cancer Center at St. Josephs Ivy Brain Tumor Center and St. Josephs Level I Trauma Center (which is verified by the American College of Surgeons). The hospital is also a respected center for high-risk obstetrics neuro-rehabilitation orthopedics and other medical services. St. Joseph’s is considered a sought-after destination hospital for treating the most complex cases from throughout the world. Every day approximately 20 percent of the hospital’s patients have traveled from outside of Arizona and the United States to seek treatment at St. Joseph’s.U.S News & World Report routinely ranks St. Josephs among the top hospitals in the United States for neurology and neurosurgery. In addition St. Josephs boasts the Creighton University School of Medicine at St. Josephs and a strategic alliance with Phoenix Childrens Hospital.St. Josephs is consistently named an outstanding place to work and one of Arizonas healthiest employers. Come grow your career with one of Arizonas Most Admired Companies.Look for us on Facebook and follow us on Twitter.For the health of our community ... we are proud to be a tobacco-free campus.
Responsibilities
The Marketing Specialist will work under the direction of the Market Director in the development and implementation of integrated marketing strategy and tactic deployment ranging in scope from hospital and clinic-specific to region-wide efforts. He/she will work with internal and external key stakeholders, support annual planning initiatives and help to
oversee invoice and budget efforts. This role will function as an individual contributor within the team as well as support larger initiatives under the direction and guidance of their senior peers.
+ Supports a broad range of marketing needs that are aligned with the strategically identified service line and fiscal year marketing priorities identified in the annual Discovery Sessions.
+ Supports the annual marketing strategies, aligned with local market and service line priorities and goals.
+ Develops, implements, and monitors comprehensive marketing strategies that align with the goals and strategies within the respective market, the broader region and the enterprise as a whole.
+ Supports the development of marketing collateral, advertising campaigns, and digital marketing initiatives in coordination with his/her peers.
+ Maintains detailed annual budgets reconciliation and tracking reports for marketing spends.
+ Works in association with a cross-functional market-based team of marketing & communications managers and specialists.
+ Utilizes data analytics and insights to personalize marketing and engagement efforts while enhancing the consumer and patient experience.
+ Supports consumer-based market research efforts designed to identify competitive landscapes and areas for opportunity related to service improvement and volume growth.
+ Develops regular reports and presentations that include campaign creative overviews and metrics associated with current and recently completed marketing efforts.
+ Establishes a functional understanding of Customer Relationship Management (CRM) and oversees direct-to-consumer campaigns, including both direct mail and email.
+ Oversees the coordination and logistics of the annual Discovery Session process.
+ Oversees efforts related to legal agreements with partners, including contract review with legal and maintenance of the repository of legal documents.
+ Support the MDR/Sales team in their effort to engage and educate referring providers about key programs, services and specialists that are prime for promotion through strategy support and collateral development.
Dignity Health now offers an Education Benefit program for benefit-eligible employees. This program provides debt relief and student loan assistance to help you achieve your goals. Full-time employees can receive up to $18,000 over five years, while part-time employees can receive up to $9,000. While you’re busy impacting the healthcare industry, we’ll take care of you with benefits that include health/dental/vision, FSA, matching retirement plans, paid vacation, and adoption assistance.
Qualifications
MINIMUM
● Bachelor’s degree in Marketing, Communications, Business, or related field.
● 0-2 years of experience in marketing and/or communications roles.
● Strong understanding of healthcare, marketing and communications trends, regulations, and best practices.
● Strong strategic thinking and problem-solving abilities.
● Excellent written and verbal communication skills, with the ability to effectively communicate complex information to various audiences.
● Excellent presentation skills.
● Ability to work collaboratively with cross-functional teams.
● Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
● Excellent interpersonal skills.
● Collaborative work style.
● Ability to work in a large geographically diverse system.
Pay Range
$25.25 - $36.61 /hour
We are an equal opportunity/affirmative action employer.
Hello humankindness Located conveniently in the heart of Phoenix Arizona St. Josephs Hospital and Medical Center is a 571-bed not-for-profit hospital that provides a wide range of health social and support services. Founded in 1895 by the Sisters of Mercy St. Josephs was the first hospital in the Phoenix area. More than 125 years later St. Josephs remains dedicated to its mission of caring for the poor and underserved.We are extremely proud to be a nationally recognized center for quality quaternary care medical education and research. St. Josephs includes the internationally renowned Barrow Neurological Institute Norton Thoracic Institute Cancer Center at St. Josephs Ivy Brain Tumor Center and St. Josephs Level I Trauma Center (which is verified by the American College of Surgeons). The hospital is also a respected center for high-risk obstetrics neuro-rehabilitation orthopedics and other medical services. St. Joseph’s is considered a sought-after destination hospital for treating the most complex cases from throughout the world. Every day approximately 20 percent of the hospital’s patients have traveled from outside of Arizona and the United States to seek treatment at St. Joseph’s.U.S News & World Report routinely ranks St. Josephs among the top hospitals in the United States for neurology and neurosurgery. In addition St. Josephs boasts the Creighton University School of Medicine at St. Josephs and a strategic alliance with Phoenix Childrens Hospital.St. Josephs is consistently named an outstanding place to work and one of Arizonas healthiest employers. Come grow your career with one of Arizonas Most Admired Companies.Look for us on Facebook and follow us on Twitter.For the health of our community ... we are proud to be a tobacco-free campus.
Responsibilities
The Marketing Specialist will work under the direction of the Market Director in the development and implementation of integrated marketing strategy and tactic deployment ranging in scope from hospital and clinic-specific to region-wide efforts. He/she will work with internal and external key stakeholders, support annual planning initiatives and help to
oversee invoice and budget efforts. This role will function as an individual contributor within the team as well as support larger initiatives under the direction and guidance of their senior peers.
+ Supports a broad range of marketing needs that are aligned with the strategically identified service line and fiscal year marketing priorities identified in the annual Discovery Sessions.
+ Supports the annual marketing strategies, aligned with local market and service line priorities and goals.
+ Develops, implements, and monitors comprehensive marketing strategies that align with the goals and strategies within the respective market, the broader region and the enterprise as a whole.
+ Supports the development of marketing collateral, advertising campaigns, and digital marketing initiatives in coordination with his/her peers.
+ Maintains detailed annual budgets reconciliation and tracking reports for marketing spends.
+ Works in association with a cross-functional market-based team of marketing & communications managers and specialists.
+ Utilizes data analytics and insights to personalize marketing and engagement efforts while enhancing the consumer and patient experience.
+ Supports consumer-based market research efforts designed to identify competitive landscapes and areas for opportunity related to service improvement and volume growth.
+ Develops regular reports and presentations that include campaign creative overviews and metrics associated with current and recently completed marketing efforts.
+ Establishes a functional understanding of Customer Relationship Management (CRM) and oversees direct-to-consumer campaigns, including both direct mail and email.
+ Oversees the coordination and logistics of the annual Discovery Session process.
+ Oversees efforts related to legal agreements with partners, including contract review with legal and maintenance of the repository of legal documents.
+ Support the MDR/Sales team in their effort to engage and educate referring providers about key programs, services and specialists that are prime for promotion through strategy support and collateral development.
Dignity Health now offers an Education Benefit program for benefit-eligible employees. This program provides debt relief and student loan assistance to help you achieve your goals. Full-time employees can receive up to $18,000 over five years, while part-time employees can receive up to $9,000. While you’re busy impacting the healthcare industry, we’ll take care of you with benefits that include health/dental/vision, FSA, matching retirement plans, paid vacation, and adoption assistance.
Qualifications
MINIMUM
● Bachelor’s degree in Marketing, Communications, Business, or related field.
● 0-2 years of experience in marketing and/or communications roles.
● Strong understanding of healthcare, marketing and communications trends, regulations, and best practices.
● Strong strategic thinking and problem-solving abilities.
● Excellent written and verbal communication skills, with the ability to effectively communicate complex information to various audiences.
● Excellent presentation skills.
● Ability to work collaboratively with cross-functional teams.
● Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
● Excellent interpersonal skills.
● Collaborative work style.
● Ability to work in a large geographically diverse system.
Pay Range
$25.25 - $36.61 /hour
We are an equal opportunity/affirmative action employer.
Source : Dignity Health