Marketing Specialist - Storylines

Storylines at Sea is looking for an experienced and versatile Marketing Specialist with strong experience in marketing across different channels and segments. The successful candidate is responsible for planning, strategizing, and overseeing the marketing department while ensuring that projects are completed on time and within the allotted budget. The Marketing Strategist designates project resources, prepares budgets, monitors progress, and keeps stakeholders informed throughout. 

Job Duties & Responsibilities

• Develop marketing plans with specific objectives across different channels and segments

• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

• Partner with email, performance marketing, social, and web teams to design, test, and evolve lead nurturing tactics.

• Manage all marketing projects from start to completion

• Manage the marketing team of writers, digital strategists, and assistants

Daily and Monthly Responsibilities

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets

• Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

• Manage content and updates for lead touchpoints, establish budget guidelines, participate in events and document business processes

• Gather customer and market insights to inform outreach strategies, generate more qualified leads and increase customer conversions 

• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, optimizing strategies accordingly

• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

• All of the above duties are done and communicated via ClickUp and Slack.

Requirements

• Excellent written and verbal communication skills

• Proven experience as a Marketing Strategist preferably with a luxury brand in the hospitality and/or cruise Industry

• Strong experience in marketing strategy and digital advertising

• Metrics-driven marketing mind with an eye for creativity

• Working experience with Google Analytics, Google Adwords, and CRM software

• Working knowledge of project management tools such as Asana, Wrike, Notion, ClickUp, Monday, etc.

• Experience advising on digital marketing strategies with the know-how to make and assess strategic recommendations

• In-depth knowledge of online marketing tools and technology

• Experience with WordPress and Hubspot is a plus but not required

• Excellent understanding and knowledge of social media platforms

• Sense of ownership and pride in performance and its impact on company success

• Strong critical thinking and problem-solving skills

• Excellent project management skills

• Excellent communication and interpersonal skills with an aptitude for building strong team relationships

II. About the Company

Storylines Global Inc. is an all-inclusive, sustainable luxury residential cruise ship developer. Work with one of the world's only private residence ships. We focus on career development and promotion - people are the core of everything we do. You're in the right place if you are looking for a career and not just a job! The opportunity of a lifetime awaits.

Training Provided

We offer a structured induction training program. This exclusive bespoke induction trains on all aspects of the company and the vital tools that you will need to succeed in your role. This includes a follow-up ongoing nesting period provided during your first month. 

Benefits

• Opportunity to work remotely

• Work with a knowledgeable, high-achieving, experienced and fun team

• An international and diverse work atmosphere

• The chance to be part of a rapidly growing startup and the next success story

• Amazing opportunities for career progression

• A competitive compensation package

• Team incentives and reward schemes

III. Closing

For information about  Storylines Global Inc., including current job openings, visit our website at www.storylines.com/careers.

All applicants will receive an acknowledgment that their application has been received within 2 to 3 business days from the receipt of the application. Candidates selected for further consideration will be contacted within 2 days before the closing date.

Storylines Global Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.