Marketing Specialist- Mandarin Speaking - HungryPanda
San Jose, CA
About the Job
About HungryPanda
Headquartered in London, the UK, HungryPanda is a specialist food delivery platform to providing authentic Chinese food and groceries to Chinese compatriots and students abroad since its establishment in 2017.
关于熊猫外卖
熊猫外卖是海外领先的本地生活平台,总部位于伦敦,业务涵盖在线外卖、新零售、即时配送和餐饮供应链等服务,目前业务服务已经覆盖英国、法国、意大利、新西兰、澳大利亚及美国等国家,横跨四大洲,遍及80多个主要城市,累计注册用户超百万人。
Our Value
HungryPanda’s vision is to become the global market-leading platform that enables overseas Chinese business in the food industry and connects Chinese food to all consumers who enjoy it.
我们的价值观
成为全球市场领先的在线餐饮生活平台,赋能海外中餐产业,搭建中餐爱好者与中华美食的桥梁。
Our Mission
Connecting merchants to consumers via our state-of-the-art online platform and industry-leading delivery service. Consolidating the end-to-end value chain of the overseas Chinese food industry to leverage efficiency and scale. Creating business opportunities via our far-reaching business network and digital solution
我们的目标
通过不断优化的线上平台和行业领先的配送服务将餐厅和每一位顾客连接;不断巩固海外中餐行业的端对端价值链;不断努力提高效率和扩大规模,将中华美食传递到世界的每一个角落
Our People
Above all we are food lovers, curious to explore new opportunities, as passionate about creating value for every stakeholder in our ecosystem as we are about delivering our customers quality authentic oriental food. We are a young company, innovative and enthusiastic, creative and professional, supporting our team members to work efficiently rather than long hours. We value everyone’s opinion and encourage open-mindedness and sharing within the team. We work hard, play hard, and – of course – keep our workforce fed and happy!
我们的团队
我们是一群美食爱好者,我们渴望探索新的机遇,并热衷于为我们的生态系统中的每个人创造价值,就像我们要为客户提供优质正宗的中华美食一样。我们是一家年轻,创新,热情,和专业的公司,我们注重效率也拥抱革新。成功绝非只靠一个人的努力,团队意识是我们秉持的企业奥义,我们尊重彼此、乐于聆听、共同分享。每一份努力都将创造价值,我们用心工作,但也不忘尽情玩乐。
加入我们,一起将中国美食推向全球!Join us,*now*!
Main Objective: Activate new users and increase orders for existing customers, promote online and outdoor market campaigns to increase the branding visibility, conduct customer surveys to increase customer satisfaction, Responsible for new users acquisition, customer retention and satisfaction, daily sales volume and revenue.
- Utilize social media to attract new customers and increase engagement with existing customers.
- Work closely with the design and content teams to build effective marketing strategy.
- Conduct market research, design campaign cooperation with KOLs and related companies.
- Responsible for the planning and execution of local market campaigns to increase daily average users.
- Collect and analyze operational and marketing data collected from previous marketing campaigns, and adjust marketing strategies.
Job requirement:
- Strong preference will be given to candidates with an e-commerce operation, 小红书&Wechat group operation, content creation, or influencer, who worked in/with local Chinese student association, and who are passionate about local restaurant foods.
- Strong time management and project management skills.
- Systematic management of market planning, operation, and promotion channels.
- Be creative and have data analysis capabilities, market, and consumer insights.
- Great communication skills, fluent in both Chinese and English.
- Excellent teamwork ability, cooperate with different teams to promote business cooperation, and be able to efficiently complete business negotiations independently
工作职责:
- 协助地区经理拓展和管理当地市场客户群体,维护并提升公司品牌形象。
- 通过进行用户运营/活动运营等提升用户数量,提升订单量。
- 收集/建立并运营相关市场推广渠道,进行市场活动推广。
- 收集分析运营信息数据,参与制定市场推广策略。
- 策划执行线上/线下市场活动(包括外勤,管理地推兼职等),进行数据复盘。
岗位要求:
- 具有以下一项或多项经验者优先:1)微信&小红书运营、内容经验 2)电商平台运营经验 3)本地中国学生会/社群合作或管理经验 4)热爱本地餐馆探店并愿意在社交平台分享。
- 性格积极外向,具备良好的沟通协调、逻辑思维、总结归纳能力、执行力和学习能力。
- 思维活跃,勇于尝试,充满激情,具有一定的创新能力。
Job Type: Full-time
Pay: $48,000.00 - $60,000.00 per year
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