Marketing Specialist - Nutramaxlabs Laboratories
Lancaster, SC
About the Job
We are seeking a Marketing Specialist to join our team and help us promote our pet products. The ideal candidate will have a passion for pets, experience working in the consumer package goods industry, and a love of marketing. As a Marketing Specialist, you will be responsible for executing marketing campaigns, analyzing market trends, and identifying opportunities to promote our brand.
Roles and Responsibilities:
- Assist in developing and then executing marketing campaigns to promote our pet products, including social media, email marketing, and print advertising.
- Work with cross-functional teams to create compelling product messaging and ensure brand consistency across all marketing channels.
- Conduct market research and analyze industry trends to identify opportunities for growth and product development.
- Collaborate with our sales team to develop promotional materials and support their efforts in driving sales.
- Monitor and report on the performance of marketing campaigns, providing recommendations for improvement.
- Work closely with our digital marketing team to develop and execute search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns.
- Manage budgets and timelines for marketing initiatives to ensure timely execution and delivery.
- Assist in the planning and execution of trade shows.
- Keep the brand team and organization up-to-date on industry trends and changes in the competitive marketplace.
- Build relationships with key stakeholders.
- Perform other assigned duties as may be required in meeting company objectives
- Regular Attendance Required
Minimum Requirements:
- 1-2 years of experience. Marketing experience a plus.
- Have a growth mindset - be willing to ask questions and open to learning.
- Strong analytical skills with some experience in data analysis.
- Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and external partners.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Must possess strong organizational, execution and leadership skills with the ability to multitask in a fast-paced environment.
- Passion for pets and the pet industry is a plus.
Experience and Skills
- Animal health industry experience or Companion animal/Equine background a plus.
- Sales and Marketing experience preferably in a CPG organization
Supervisory Responsibilities: No
This role is 100% on site in our Lancaster, SC headquarters.
Source : Nutramaxlabs Laboratories