Marketing Specialist-Indian Market - Weee! Inc
Fremont, CA
About the Job
About Weee!
Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.
Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.
This role is onsite 5 days a week in Fremont, CA
About the role
We are seeking a passionate and creative Marketing Specialist to join our growing team. This role will play a key role in developing and executing engaging social media campaigns, designing compelling creatives for various advertising platforms, and building strong online communities around our brand. The ideal candidate is a highly motivated individual with a strong understanding of social media trends, content marketing best practices, and graphic design principles.
Responsibilities:
- Curate and execute social media content and campaigns across all major platforms (Facebook, Instagram etc.), ensuring alignment with the overall marketing strategy
- Create engaging multimedia content, including text, images, videos, and stories to drive engagement on social media
- Track and analyze social media performance metrics to optimize areas for improvement.
- Design compelling visuals (videos, statics and graphics) for social media posts, ads, and other marketing materials using design tools such as Adobe Photoshop, Illustrator, and Premiere Pro.
- Collaborate with designers and external agencies to produce high-quality creative assets.
- Build and nurture online communities around the brand through social media engagement, online forums, and partnership with influencers and brand advocates
- Assist in developing content for the Indian store-front to highlight promotions, new products, exciting collections, etc
Qualifications:
- Deep understanding of the Indian community, including their food trends and culture
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of experience in social media marketing and content creation.
- Proven experience in developing and executing successful social media campaigns.
- Strong understanding of social media platforms and their algorithms.
- Excellent written and verbal communication skills in English and Hindi
- Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator).
- Experience with social media analytics and reporting tools.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Passion for social media and a strong understanding of digital marketing trends.
- This role will require to be onsite Mon-Fri in Fremont, CA
Benefits
- Comprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages
- 401k, 4% company match
- Equity and Bonus
- Vacation, sick and holiday time off
- Monthly mobile stipend
- Monthly Weee! Points credits
Compensation Range
- The US base salary range for this full-time position is $68,640-75,000
- This role may be eligible to discretionary bonus, incentives and benefits
- Our salary ranges are determined by role, level, and location
The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.
Weee! is an equal opportunity employer welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at applicantaccommodation@sayweee.com.
For more jobs and to find out more about Weee!, visit our career page: https://about.sayweee.com/careers