Marketing Specialist II - Digital - Erie Insurance

Division or Field Office:

Sales & Marketing Division
Department of Position: Corporate Marketing Department
Work from:
Corporate Office, Erie PA Salary Range:
$61,892.00-$98,865.00*

salary range is for thislevel and may vary based on actual level of role hired for

*This range represents a national range and the actual salary will depend on several factors including the scope and complexity of the role and the skills, education, training, credentials, location, and experience of an applicant, as well as level of role for which the successful candidate is hired.Position may be eligible for an annual bonus payment.

At Erie Insurance, you're not just part of a Fortune 500 company; you're also a valued member of a diverse and inclusive team that includes more than 6,000 employees and over 13,000 independent agencies. Our Employees work in the Home Office complex located in Erie, PA, and in our Field Offices that span 12 states and the District of Columbia.

Benefits That Go Beyond The Basics

We strive to be Above all in Service® to our customers-and to our employees. That's why Erie Insurance offers you an exceptional benefits package, including:

• Premier health, prescription, dental, and vision benefits for you and your dependents.Coverage begins your first day of work.
• Low contributions to medical and prescription premiums.We currently pay up to 97% of employees' monthly premium costs.
• Pension.We are one of only 13 Fortune 500 companies to offer a traditional pension plan. Full-time employees are vested after five years of service.
• 401(k) with up to 4% contribution match.The 401(k) is offered in addition to the pension.
• Paid time off.Paid vacation, personal days, sick days, bereavement days and parental leave.
• Career development.Including a tuition reimbursement program for higher education and industry designations.

Additional benefits that include company-paid basic life insurance; short-and long-term disability insurance; orthodontic coverage for children and adults; adoption assistance; fertility and infertility coverage; well-being programs; paid volunteer hours for service to your community; and dollar-for-dollar matching of your charitable gifts each year.

Position Summary

• Supports digital marketing, including paid advertising, SEO, social and email. Basic HTML/CSS skills preferred.
• Regularly tracks, monitors and reports out performance data across teams.

Plans and manages projects of low to moderate complexity and confidentiality. Contributes to business results that align with marketing strategy. Provides tactical support for strategic marketing and communication plans. Responsible for one or more of the following marketing functions or disciplines: advertising, a large product/business line/strategic initiative, customer/target marketing, promotional events, media relations, brand development or content development.

Duties and Responsibilities

• Determines objectives and scope for assigned projects and develops project plans including expenses, tasks, deliverables, resources, assignments, and dependencies. Consults on change management impacts and recommends appropriate action. Works with business area and Centers of Excellence to coordinate tasks as required. Monitors and communicates progress; revises plan as necessary.
• Builds and maintains effective working relationships with internal and external business partners.
• Assists in developing and implementing plans to introduce new products, services and tools as assigned. Creates proposals, promotional plans and creative materials. Assists in developing new marketing and communication programs as needed.
• Performs in-depth research and analysis related to assigned projects and issues. Tracks, measures and reports on the impact of marketing and communications plans. Implements changes as appropriate.
• Develops and maintains marketing and communication materials, according to business and product development needs.
• Identifies and pursues external media opportunities through feature lists, influencer outreach, print, digital, TV and radio interviews. Develop creative, original storytelling material for pitching/placement. Assists in preparing high-quality written materials for use by various stakeholders including the media, customers, agents and other influencers. Assists with media audits to track development and brand impact. Researches new and alternative ways to leverage social media activities.
• Assists in developing effective corporate brand, communications and media buy strategies. Participates in the creation of ERIE's sponsorship and local marketing event strategy. Provides support to ERIE's strategic marketing and product management teams.
• In conjunction with Strategic Marketing leader and business line, responds to marketing and communications needs and opportunities. Helps to identify effective solutions.

Thefirst 4dutieslisted are the functions identified as essential to the job. Essential functions are those job duties that must be performedin order forthe job to be accomplished.

This position description in no way states or implies that these are the only duties to be performed by the incumbent. Employees are required to follow any other job-related instruction and to perform any other duties as requested by their supervisor, or as become evident.

Capabilities

• Values Diversity
• Nimble Learning
• Self-Development
• Information Management Skills
• Collaborates
• Customer Focus
• Job-Specific Knowledge
• Cultivates Innovation
• Instills Trust
• Optimizes Work Processes
• Ensures Accountability
• Decision Quality

Qualifications

Minimum Educational and Experience Requirements

• Bachelor's degree in marketing, communications, organizational leadership or business and two years experience in marketing, communications, or related field required; or
• Associate's degree in marketing, communications, organizational leadership or business and four years experience in marketing, communications, or related field required; or
• High school diploma or GED and six years experience in marketing, communications, or related field required. Experience performing on project teams required.

Additional Experience

• Knowledge of marketing and communications concepts and processes required.
• Knowledge of current marketing and communication research and trends, project management processes, organizational change management concepts preferred.

Designations and/or Licenses

• General Insurance certification, or related designation, preferred.

Physical Requirements

• Lifting/Moving 0-20 lbs; Occasional (<20>
• Lifting/Moving 20-50 lbs; Occasional (<20>
• Ability to move over 50 lbs using lifting aide equipment; Occasional (<20>
• Driving; Rarely
• Pushing/Pulling/moving objects, equipment with wheels; Occasional (<20>
• Manual Keying/Data Entry/inputting information/computer use; Frequent (50-80%)
• Climbing/accessing heights; Rarely

Nearest Major Market: Erie