Marketing Specialist - Informa Connect

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

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The Marketing Specialist role reports to the Senior Marketing Manager and is nestled within Informa Connect's Life Sciences vertical. It presents a thrilling opportunity to manage comprehensive marketing strategies.

As the Marketing Specialist, you'll be at the helm of crafting and executing year-round marketing strategies meticulously aligned with overarching business objectives. 

Moreover, as we embrace flexibility, you'll have the opportunity to work on a hybrid schedule, with office presence required on Tuesdays and Thursdays at our vibrant Boston office at 24 School St.

• Own the development and end-to-end execution of year-round marketing strategies aligned to the overall business goals and objectives, as well as market-segment specific goals and objectives:
• Prepare and present campaign plans, schedules, timelines. Drive and monitor the implementation of the plan and ensure adherence to deadlines.
• Own the ideation, execution, and management of integrated marketing, communications, and demand generation/lead generation campaigns through digital advertising, paid media and media partnerships, email, social media, and other tactics.
• Own the design and production of all marketing collateral determined within the marketing plan.
• Adapt key marketing messaging and communication of value proposition(s) and own the development of supporting copy, calls to action, and customer journey for marketing and sales campaigns, based on target customer segments, campaign goals, and desired results.
• Lead and own the marketing efforts required to execute and grow the sales efforts for our business.
• Ensure consistent use of established branding, core value proposition messaging, imagery, and positioning across internal and external marketing materials, graphics, communications, and more; Cross-collaborate with peers in other lines of business to achieve consistent brand messaging where appropriate.

Join us in shaping the future of marketing excellence, where you'll have the opportunity to unlock endless possibilities in your career journey, constantly learning and growing in a dynamic environment!

• BS/BA in business, marketing, or relevant field (MBA is preferred)
• An understanding of the B2B marketing environment is a PLUS
• Excellent detail orientation, with a tenacious approach to solving problems and figuring things out
• Strong interpersonal skills and proven ability to multi-task effectively in a fast-paced, team-oriented environment
• 1-2 years of experience managing or supporting marketing campaigns (internships count!)
• Strong copywriting skills  
• Outstanding writing and communication skills
• Strong proficiency with MS Office products (Word, Excel, PowerPoint, Teams), familiarity with CRM is helpful
• Email marketing platform knowledge and a basic understanding of HTML
• Interest in science, technology, and business
• A team player with a “can-do” attitude who is eager to learn and grow within the Informa family
• Ability to occasionally travel and work onsite at domestic and international events

The salary range for this position is $48,450-$60,000 depending on experience.

This posting will automatically expire on 5/27/2024

WHY WORK AT INFORMA:

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day, and active diversity and inclusion networks
•  Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day, and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, parental leave, and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app, and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here

See how Informa handles your personal data when you apply for a job here.