Marketing Specialist - APTIM
Baton Rouge, LA
About the Job
Job Overview:
APTIM's Marketing & Communications (MarCom) team seeks an experienced Marketing Specialist to develop performance-driven marketing campaigns that address specific marketing objectives and elicit customer action for the Environmental & Energy Solutions (EES) strategic business unit. This is an opportunity for a professional looking to further advance their career with a national leader and make a significant impact in successfully implementing APTIM's growth strategy.
The ideal candidate will be a writer who is well-versed in AP Style and experienced in creating compelling content for different audiences and platforms, including search engine optimization (SEO). Utilizing marketing tactics, storytelling techniques, and strong project management skills, they will develop performance-driven content for reports, email, blogs, landing pages, social media campaigns, and both print and digital collateral.
The Marketing Specialist is a confident, self-motivated teammate who is eager to learn and won't hesitate to work alongside--and at times lead--team members on projects and tasks of all levels. They will research and define desired target audiences, write and edit, project manage content creation and publishing, and monitor and report on consumer and content metrics. Their work will be focused on EES, so an invested interest in environmental issues and solutions, including sustainability, is preferred.
The Marketing Specialist reports directly to the Content Marketing Manager.
Key Responsibilities/Accountabilities:
+ Meet with EES teams regularly to ideate and define marketing goals, and then partner with MarCom to develop marketing strategies that reach the target audience and metrics.
+ Create content for and project manage the development and execution of all EES marketing deliverables, including the Sustainability Report, Sustainable Sport Index Benchmarking Report, the APTIM Xchange newsletter, and the Retail Leadership Summit.
+ Transform and optimize complex information into engaging content for a variety of platforms, including blogs, websites, and social media to enhance the digital user experience.
+ Develop and execute engaging digital marketing campaigns for lead-generation, including SEO, retargeting, content syndication, nurture programs, social media, email campaigns, and webinars.
+ Design and execute multivariate testing for e-newsletters, email campaigns, and landing pages.
+ Use data analytics to measure, analyze, and report on campaign performance, and asses against goals (ROI and KPIs).
+ Grow high-quality followers and build engagement across our main social channels: LinkedIn, Instagram, Facebook, and YouTube.
+ Develop and manage editorial content calendars and ensure that content remains consistent across all platforms.
+ Keep up to date with content trends, consumer preferences, and advancements in technology to ensure that content is relevant and appealing.
+ Identify new opportunities to improve processes.
+ Assist with event coordination, trade show events, and other duties as assigned.
Basic Qualifications:
+ Bachelor's degree in marketing, journalism, public relations, communications, or another relevant field.
+ Five years of experience in content creation, marketing, communications, or similar roles.
+ Exceptional writing, editing, and proofreading skills with expertise in AP Style.
+ Proficiency in content creation in various forms (feature stories, profiles, blogs, news articles, white papers, social media campaigns, etc.) for various audiences.
+ Project management skills with experience utilizing Gantts, project management programs, marketing calendars, workflows, and deadlines.
+ Keen attention to detail and the ability to coordinate multiple tasks, prioritize work as required, and meet strict deadlines with minimal supervision.
+ Experience working with cross-functional teams with an array of subject matter expertise in a fast-paced environment.
+ Analytical yet creative skillset with the ability to evaluate information, define challenges or objectives, formulate logical and objective conclusions, and develop solutions.
+ Understanding of digital content practices such as SEO, social, and display advertising.
+ Proficiency with Microsoft Office.
+ Commitment to diversity and inclusivity in the workplace.
Preferred Qualifications:
+ Interest in environmental issues and solutions, including sustainability.
+ Proficiency with Salesforce Account Engagement (Pardot).
+ Proficiency with WordPress.
+ Proficiency with Wrike.
+ Proficiency with design software such as Adobe Creative Suite (Photoshop, InDesign, etc.).
To be considered for this position, please submit a resume, cover letter, and three work samples that showcase your writing across various platforms. While not required, also submitting a former project management document, such as a Gantt, is encouraged.
ABOUT APTIM
APTIM is committed to accelerating the transition toward a clean and efficient energy economy, building a sustainable future for our communities and natural world, and creating a more inclusive and equitable environment that celebrates the diversity of our communities. We specialize in environmental, resilience, and sustainability and energy solutions, as well as technical and data solutions, program management, and critical infrastructure. For every challenge our clients face, there is an opportunity for APTIM to innovate a fit-for-purpose solution that will raise your organization or community to a new standard of excellence.
What you can expect from APTIM:
+ Work that is worthy of your time and talent
+ Respect and flexibility to live a full life at work and at home
+ Dogged determination to deliver for our clients and communities
+ A voice in making our company better
+ Investment into your personal and professional development
BENEFITS
APTIM is committed to providing a benefits package that accomplishes the primary purpose of our programs, which is to protect and promote the health and financial well-being of our employees and their families.
APTIM's health care and insurance benefits include the following programs: medical, dental, vision, prescription drug, basic life insurance, optional life insurance, spouse life insurance, child life insurance, basic accidental death & dismemberment, optional accidental death and dismemberment, short- and long-term disability with optional buy-ups, employee assistance program, health care spending account, dependent care spending account, health savings account and business travel accident insurance for themselves and their eligible family members, per plan guidelines. Multiple voluntary benefits are available to employees for enrollment including critical illness, hospital indemnity, accident insurance, etc.
APTIM also provides participation in a retirement program, paid absences such as vacation time (annual days determined by length of service) and sick leave to eligible employees in accordance with the APTIM sick pay policy and as required by law.
Watch our video:
About APTIM - In Pursuit of Better (https://www.youtube.com/watch?v=cCRFRS4ZZjg)
#LI-REMOTE
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled
Applicants with a physical or mental disability who require a reasonable accommodation for any part of the application or hiring process may make their request known by e-mailing HRQuestions@cbifederalservices.com or calling 855.343.5600 for assistance.
EOE/Vets/Disability
APTIM's Marketing & Communications (MarCom) team seeks an experienced Marketing Specialist to develop performance-driven marketing campaigns that address specific marketing objectives and elicit customer action for the Environmental & Energy Solutions (EES) strategic business unit. This is an opportunity for a professional looking to further advance their career with a national leader and make a significant impact in successfully implementing APTIM's growth strategy.
The ideal candidate will be a writer who is well-versed in AP Style and experienced in creating compelling content for different audiences and platforms, including search engine optimization (SEO). Utilizing marketing tactics, storytelling techniques, and strong project management skills, they will develop performance-driven content for reports, email, blogs, landing pages, social media campaigns, and both print and digital collateral.
The Marketing Specialist is a confident, self-motivated teammate who is eager to learn and won't hesitate to work alongside--and at times lead--team members on projects and tasks of all levels. They will research and define desired target audiences, write and edit, project manage content creation and publishing, and monitor and report on consumer and content metrics. Their work will be focused on EES, so an invested interest in environmental issues and solutions, including sustainability, is preferred.
The Marketing Specialist reports directly to the Content Marketing Manager.
Key Responsibilities/Accountabilities:
+ Meet with EES teams regularly to ideate and define marketing goals, and then partner with MarCom to develop marketing strategies that reach the target audience and metrics.
+ Create content for and project manage the development and execution of all EES marketing deliverables, including the Sustainability Report, Sustainable Sport Index Benchmarking Report, the APTIM Xchange newsletter, and the Retail Leadership Summit.
+ Transform and optimize complex information into engaging content for a variety of platforms, including blogs, websites, and social media to enhance the digital user experience.
+ Develop and execute engaging digital marketing campaigns for lead-generation, including SEO, retargeting, content syndication, nurture programs, social media, email campaigns, and webinars.
+ Design and execute multivariate testing for e-newsletters, email campaigns, and landing pages.
+ Use data analytics to measure, analyze, and report on campaign performance, and asses against goals (ROI and KPIs).
+ Grow high-quality followers and build engagement across our main social channels: LinkedIn, Instagram, Facebook, and YouTube.
+ Develop and manage editorial content calendars and ensure that content remains consistent across all platforms.
+ Keep up to date with content trends, consumer preferences, and advancements in technology to ensure that content is relevant and appealing.
+ Identify new opportunities to improve processes.
+ Assist with event coordination, trade show events, and other duties as assigned.
Basic Qualifications:
+ Bachelor's degree in marketing, journalism, public relations, communications, or another relevant field.
+ Five years of experience in content creation, marketing, communications, or similar roles.
+ Exceptional writing, editing, and proofreading skills with expertise in AP Style.
+ Proficiency in content creation in various forms (feature stories, profiles, blogs, news articles, white papers, social media campaigns, etc.) for various audiences.
+ Project management skills with experience utilizing Gantts, project management programs, marketing calendars, workflows, and deadlines.
+ Keen attention to detail and the ability to coordinate multiple tasks, prioritize work as required, and meet strict deadlines with minimal supervision.
+ Experience working with cross-functional teams with an array of subject matter expertise in a fast-paced environment.
+ Analytical yet creative skillset with the ability to evaluate information, define challenges or objectives, formulate logical and objective conclusions, and develop solutions.
+ Understanding of digital content practices such as SEO, social, and display advertising.
+ Proficiency with Microsoft Office.
+ Commitment to diversity and inclusivity in the workplace.
Preferred Qualifications:
+ Interest in environmental issues and solutions, including sustainability.
+ Proficiency with Salesforce Account Engagement (Pardot).
+ Proficiency with WordPress.
+ Proficiency with Wrike.
+ Proficiency with design software such as Adobe Creative Suite (Photoshop, InDesign, etc.).
To be considered for this position, please submit a resume, cover letter, and three work samples that showcase your writing across various platforms. While not required, also submitting a former project management document, such as a Gantt, is encouraged.
ABOUT APTIM
APTIM is committed to accelerating the transition toward a clean and efficient energy economy, building a sustainable future for our communities and natural world, and creating a more inclusive and equitable environment that celebrates the diversity of our communities. We specialize in environmental, resilience, and sustainability and energy solutions, as well as technical and data solutions, program management, and critical infrastructure. For every challenge our clients face, there is an opportunity for APTIM to innovate a fit-for-purpose solution that will raise your organization or community to a new standard of excellence.
What you can expect from APTIM:
+ Work that is worthy of your time and talent
+ Respect and flexibility to live a full life at work and at home
+ Dogged determination to deliver for our clients and communities
+ A voice in making our company better
+ Investment into your personal and professional development
BENEFITS
APTIM is committed to providing a benefits package that accomplishes the primary purpose of our programs, which is to protect and promote the health and financial well-being of our employees and their families.
APTIM's health care and insurance benefits include the following programs: medical, dental, vision, prescription drug, basic life insurance, optional life insurance, spouse life insurance, child life insurance, basic accidental death & dismemberment, optional accidental death and dismemberment, short- and long-term disability with optional buy-ups, employee assistance program, health care spending account, dependent care spending account, health savings account and business travel accident insurance for themselves and their eligible family members, per plan guidelines. Multiple voluntary benefits are available to employees for enrollment including critical illness, hospital indemnity, accident insurance, etc.
APTIM also provides participation in a retirement program, paid absences such as vacation time (annual days determined by length of service) and sick leave to eligible employees in accordance with the APTIM sick pay policy and as required by law.
Watch our video:
About APTIM - In Pursuit of Better (https://www.youtube.com/watch?v=cCRFRS4ZZjg)
#LI-REMOTE
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled
Applicants with a physical or mental disability who require a reasonable accommodation for any part of the application or hiring process may make their request known by e-mailing HRQuestions@cbifederalservices.com or calling 855.343.5600 for assistance.
EOE/Vets/Disability
Source : APTIM