Marketing Specialist - AI Language & Customer Journey - TheCRM Corporation

Marketing Specialist – AI Language & Customer Journey

Salary: Starting at $80,000, with potential for performance-based increases.

About the Company: We are an innovative AI tech CRM firm specializing in the auto/RV dealership industry. Our team is dedicated to enhancing customer experiences through cutting-edge technology and data-driven insights.

About the Role: The Marketing Specialist will be responsible for refining and managing the language and tone of our AI, Olivia, ensuring that all customer interactions are clear, professional, and on-brand.

Responsibilities:

• Language Management: Develop and refine the language used by our AI, Olivia, ensuring it aligns with our brand’s voice and tone. Control the formality and informality of Olivia’s responses, ensuring consistency across all customer interactions. A significant portion of your time will be spent reviewing Olivia’s transcripts to enhance her tone of voice and ensure alignment with customer expectations.
• Customer Journey Review: Analyze and review the customer journey, identifying areas where Olivia’s responses can be improved to elevate customer satisfaction and engagement.
• Collaboration: Work closely with the AI team to implement language changes and ensure the AI’s responses meet marketing and customer service standards.
• Training and Support: Initially support training sessions led by our AI team to understand the backend processes and technical aspects of Olivia’s functionality.
• Feedback Implementation: Collect and analyze customer feedback to continually refine Olivia’s interactions. Communicate necessary changes to the AI team and ensure timely implementation.

Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field.

Proven experience in copywriting, with a strong portfolio demonstrating your ability to create clear, engaging, and on-brand content.

Solid understanding of marketing principles and customer engagement strategies.

Excellent verbal and written communication skills, with a keen eye for detail.

Ability to translate marketing needs into technical requirements and actionable improvements.

Experience with AI or CRM systems is a plus.

Strong analytical skills and the ability to work collaboratively with cross-functional teams.

Required Skills:

• Strong understanding of marketing principles and customer engagement strategies.
• Excellent verbal and written communication skills.
• Ability to translate marketing needs into technical requirements.
• Experience working with AI or CRM systems is a plus.
• Strong analytical skills and attention to detail.
• Ability to work collaboratively with cross-functional teams.

Pay range and compensation package: Salary: Starting at $80k

Perks and Benefits:

• Competitive salary and performance-based incentives.
• Unlimited Paid Time Off (PTO) to promote work-life balance.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and career growth in a rapidly expanding company.

Join our team and be part of the driving force behind the fastest-growing CRM in the Automotive & RV industry!

We look forward to hearing from you!